AIUC
The Artificial Intelligence Underwriting Company certifies and insures AI agents, enabling enterprises to adopt them with confidence. Bruno created a brand identity that embodies the rigour and authority of a standard set to shape the industry.
Informations
CRM = Cleverly Rapid & Magnetic
Batch, a platform that makes CRM strategies fast and automated, consulted us for a total redesign of their website and branding. We designed an energetic identity, using a palette of vibrant complementary hues for maximum contrast. The branding emphasizes the human touch through carefully selected photos and freehand illustrations enriching the graphic identity. The color palette was designed in two stages: bold, vivid hues for marketing elements, and softer variations for section backgrounds or illustrations. The typography, round with a slight serif, adds softness and sophistication. Clipped photos on colored backgrounds show smiling people, accentuating the brand's human and approachable aspect. We also reworked the logo, adjusting the thickness of the line under the name and the proportions of the letters for visual harmony. All these elements were integrated into the website, the online ambassador for this warm, accessible new identity. “Batch you didn't see that coming!” a customer with an approximate sense of humor might have said.
Credits
Executive Direction
Barthélémy Chalvet
Art Direction
Lou Bontemps, Claudia Carvalho
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Mass market brands
Arts & Culture
Finance
Informations
CRM = Cleverly Rapid & Magnetic
Batch, a platform that makes CRM strategies fast and automated, consulted us for a total redesign of their website and branding. We designed an energetic identity, using a palette of vibrant complementary hues for maximum contrast. The branding emphasizes the human touch through carefully selected photos and freehand illustrations enriching the graphic identity. The color palette was designed in two stages: bold, vivid hues for marketing elements, and softer variations for section backgrounds or illustrations. The typography, round with a slight serif, adds softness and sophistication. Clipped photos on colored backgrounds show smiling people, accentuating the brand's human and approachable aspect. We also reworked the logo, adjusting the thickness of the line under the name and the proportions of the letters for visual harmony. All these elements were integrated into the website, the online ambassador for this warm, accessible new identity. “Batch you didn't see that coming!” a customer with an approximate sense of humor might have said.
Credits
Executive Direction
Barthélémy Chalvet
Art Direction
Lou Bontemps, Claudia Carvalho
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Mass market brands
Arts & Culture
Finance
More projects
Rimowa x Pokemon 30 years anniversary
For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.
Studios Ferber
Bringing a legendary place to life beyond its walls. Studios Ferber is one of France’s most legendary recording studios, welcoming artists from around the world since the 1970s. Bruno worked with the teams to create a brand identity capable of celebrating this cultural legacy while opening the studios up to new audiences and possibilities.
Elevo
Elevo is a talent management platform built around human relationships. Bruno designed its brand identity and website to express a calmer, more human vision of technology.
More projects
AIUC
The Artificial Intelligence Underwriting Company certifies and insures AI agents, enabling enterprises to adopt them with confidence. Bruno created a brand identity that embodies the rigour and authority of a standard set to shape the industry.
Rimowa x Pokemon 30 years anniversary
For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.
Studios Ferber
Bringing a legendary place to life beyond its walls. Studios Ferber is one of France’s most legendary recording studios, welcoming artists from around the world since the 1970s. Bruno worked with the teams to create a brand identity capable of celebrating this cultural legacy while opening the studios up to new audiences and possibilities.
Elevo
Elevo is a talent management platform built around human relationships. Bruno designed its brand identity and website to express a calmer, more human vision of technology.
Cure 51
Cure51 is a French TechBio company determined to eradicate cancer by 2035. We created a strategic, visual, and verbal identity, along with a new website, to reflect their radical approach and bring together a global research community.
More projects
AIUC
The Artificial Intelligence Underwriting Company certifies and insures AI agents, enabling enterprises to adopt them with confidence. Bruno created a brand identity that embodies the rigour and authority of a standard set to shape the industry.
Rimowa x Pokemon 30 years anniversary
For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.
Studios Ferber
Bringing a legendary place to life beyond its walls. Studios Ferber is one of France’s most legendary recording studios, welcoming artists from around the world since the 1970s. Bruno worked with the teams to create a brand identity capable of celebrating this cultural legacy while opening the studios up to new audiences and possibilities.
Elevo
Elevo is a talent management platform built around human relationships. Bruno designed its brand identity and website to express a calmer, more human vision of technology.
More projects
AIUC
The Artificial Intelligence Underwriting Company certifies and insures AI agents, enabling enterprises to adopt them with confidence. Bruno created a brand identity that embodies the rigour and authority of a standard set to shape the industry.
Rimowa x Pokemon 30 years anniversary
For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.
Studios Ferber
Bringing a legendary place to life beyond its walls. Studios Ferber is one of France’s most legendary recording studios, welcoming artists from around the world since the 1970s. Bruno worked with the teams to create a brand identity capable of celebrating this cultural legacy while opening the studios up to new audiences and possibilities.
Elevo
Elevo is a talent management platform built around human relationships. Bruno designed its brand identity and website to express a calmer, more human vision of technology.