
Cure 51
Cure51 is a French TechBio company determined to eradicate cancer by 2035. We created a strategic, visual, and verbal identity, along with a new website, to reflect their radical approach and bring together a global research community.
Informations
South African entrepreneurs deserve a digital bank that reflects their image: accessible, innovative, and rooted in their history. The main challenge was to provide the transparency and independence lacking in a country where traditional banks remain opaque, and where professional online banks do not exist - until now. Zazu entrusted our agency with the mission of translating this balance. From the speech to the website, we designed a simple, clear graphic and editorial identity that oscillates between the modernity of online banks and the rich heritage of South African design. The logo evokes both a rising sun, a symbol of renewal, and a fan of cards, reflecting the bank's services. This design combines geometry and organic gestures to express the harmony between innovation and rootedness. Inspired by the avant-garde of the country's graphic scene in the 90s, we worked on a sober palette - patinated red, neutral tones - and a clean interface to highlight Zazu's technological grounding. Every support, from the site to the program of cards from local artists, affirms a proprietary branding. Zazu now embodies a unique synthesis of technology and culture.
Credits
Executive Direction
Barthélémy Chalvet
Creative Direction
Peter Jeannelle
Art Direction
Claudia Carvalho
Copywriting
Léa Texier
Web Design
Tony Lixivel, Yoann Verzeletti, Tanguy Caruel
Motion design
Maël Masson
Product design
Tony Lixivel
Project Management
Jewel Annerose
Art
Baptiste Boutin
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Marques grand public
Arts & Culture
Finance
Testimonial
Informations
South African entrepreneurs deserve a digital bank that reflects their image: accessible, innovative, and rooted in their history. The main challenge was to provide the transparency and independence lacking in a country where traditional banks remain opaque, and where professional online banks do not exist - until now. Zazu entrusted our agency with the mission of translating this balance. From the speech to the website, we designed a simple, clear graphic and editorial identity that oscillates between the modernity of online banks and the rich heritage of South African design. The logo evokes both a rising sun, a symbol of renewal, and a fan of cards, reflecting the bank's services. This design combines geometry and organic gestures to express the harmony between innovation and rootedness. Inspired by the avant-garde of the country's graphic scene in the 90s, we worked on a sober palette - patinated red, neutral tones - and a clean interface to highlight Zazu's technological grounding. Every support, from the site to the program of cards from local artists, affirms a proprietary branding. Zazu now embodies a unique synthesis of technology and culture.
Credits
Executive Direction
Barthélémy Chalvet
Creative Direction
Peter Jeannelle
Art Direction
Claudia Carvalho
Copywriting
Léa Texier
Web Design
Tony Lixivel, Yoann Verzeletti, Tanguy Caruel
Motion design
Maël Masson
Product design
Tony Lixivel
Project Management
Jewel Annerose
Art
Baptiste Boutin
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Marques grand public
Arts & Culture
Finance
Testimonial
















Cure51 is a French TechBio company determined to eradicate cancer by 2035. We created a strategic, visual, and verbal identity, along with a new website, to reflect their radical approach and bring together a global research community.
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Cure51 is a French TechBio company determined to eradicate cancer by 2035. We created a strategic, visual, and verbal identity, along with a new website, to reflect their radical approach and bring together a global research community.
Audion is a digital audio advertising platform enabling brands to plan and run campaigns across podcasts, streaming and digital radio. Despite its leading position, its brand lacked distinctiveness. We built a bold identity rooted in a physical representation of sound.
With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.

Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.
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Cure51 is a French TechBio company determined to eradicate cancer by 2035. We created a strategic, visual, and verbal identity, along with a new website, to reflect their radical approach and bring together a global research community.
Audion is a digital audio advertising platform enabling brands to plan and run campaigns across podcasts, streaming and digital radio. Despite its leading position, its brand lacked distinctiveness. We built a bold identity rooted in a physical representation of sound.
With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.

Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.

Cure51 is a French TechBio company determined to eradicate cancer by 2035. We created a strategic, visual, and verbal identity, along with a new website, to reflect their radical approach and bring together a global research community.
Audion is a digital audio advertising platform enabling brands to plan and run campaigns across podcasts, streaming and digital radio. Despite its leading position, its brand lacked distinctiveness. We built a bold identity rooted in a physical representation of sound.
With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.

Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.