HelloAsso
HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.
Paris
Barthélémy Chalvet
Co-founder & CEO
27 Rue de Liège
75008 Paris
+33 6 22 25 78 97
barthelemy@bruno.co
London
Léonard Chalvet
Co-founder & COO
32 Blackfriars Road
London SE1 8PB
+44 7488 812915
leonard@bruno.co
Informations
Powerful banking, for the ambitious.
South African entrepreneurs deserve a digital bank that reflects their image: accessible, innovative, and rooted in their history. The main challenge was to provide the transparency and independence lacking in a country where traditional banks remain opaque, and where professional online banks do not exist - until now. Zazu entrusted our agency with the mission of translating this balance. From the speech to the website, we designed a simple, clear graphic and editorial identity that oscillates between the modernity of online banks and the rich heritage of South African design. The logo evokes both a rising sun, a symbol of renewal, and a fan of cards, reflecting the bank's services. This design combines geometry and organic gestures to express the harmony between innovation and rootedness. Inspired by the avant-garde of the country's graphic scene in the 90s, we worked on a sober palette - patinated red, neutral tones - and a clean interface to highlight Zazu's technological grounding. Every support, from the site to the program of cards from local artists, affirms a proprietary branding. Zazu now embodies a unique synthesis of technology and culture.
Credits
Executive Direction
Barthélémy Chalvet
Creative Direction
Peter Jeannelle
Art Direction
Claudia Carvalho
Copywriting
Léa Texier
Web Design
Tony Lixivel, Yoann Verzeletti, Tanguy Caruel
Motion design
Maël Masson
Product design
Tony Lixivel
Project Management
Jewel Annerose
Art
Baptiste Boutin
Categories
Verbal identity
Visual identity
Marketing
Fashion & Beauty
Mass market brands
Arts & Culture
Finance
Testimonial
Informations
Powerful banking, for the ambitious.
South African entrepreneurs deserve a digital bank that reflects their image: accessible, innovative, and rooted in their history. The main challenge was to provide the transparency and independence lacking in a country where traditional banks remain opaque, and where professional online banks do not exist - until now. Zazu entrusted our agency with the mission of translating this balance. From the speech to the website, we designed a simple, clear graphic and editorial identity that oscillates between the modernity of online banks and the rich heritage of South African design. The logo evokes both a rising sun, a symbol of renewal, and a fan of cards, reflecting the bank's services. This design combines geometry and organic gestures to express the harmony between innovation and rootedness. Inspired by the avant-garde of the country's graphic scene in the 90s, we worked on a sober palette - patinated red, neutral tones - and a clean interface to highlight Zazu's technological grounding. Every support, from the site to the program of cards from local artists, affirms a proprietary branding. Zazu now embodies a unique synthesis of technology and culture.
Credits
Executive Direction
Barthélémy Chalvet
Creative Direction
Peter Jeannelle
Art Direction
Claudia Carvalho
Copywriting
Léa Texier
Web Design
Tony Lixivel, Yoann Verzeletti, Tanguy Caruel
Motion design
Maël Masson
Product design
Tony Lixivel
Project Management
Jewel Annerose
Art
Baptiste Boutin
Categories
Verbal identity
Visual identity
Marketing
Fashion & Beauty
Mass market brands
Arts & Culture
Finance
Testimonial
















HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.

McDonald’s Le Havre Docks and McDonald’s Grand Quevilly launched 24/7 home delivery; Bruno was given full creative freedom to design an outdoor campaign reaching a broad audience, from students to night-shift workers.
Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.

HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.

McDonald’s Le Havre Docks and McDonald’s Grand Quevilly launched 24/7 home delivery; Bruno was given full creative freedom to design an outdoor campaign reaching a broad audience, from students to night-shift workers.
Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.
Until now, Qwant was the search engine that knew nothing about you. That’s still true — but there are a few new developments. Qwant is positioning itself as a pioneer by integrating AI into its product and is gradually, yet steadily, moving toward independent indexing.

HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.

McDonald’s Le Havre Docks and McDonald’s Grand Quevilly launched 24/7 home delivery; Bruno was given full creative freedom to design an outdoor campaign reaching a broad audience, from students to night-shift workers.
Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.

HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.

McDonald’s Le Havre Docks and McDonald’s Grand Quevilly launched 24/7 home delivery; Bruno was given full creative freedom to design an outdoor campaign reaching a broad audience, from students to night-shift workers.
Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.