Informations

Bad news: we deliver at night too.

McDonald’s Le Havre Docks and McDonald’s Grand Quevilly have launched 24 hours home delivery; Bruno was given full creative freedom to design an outdoor campaign that would resonate with a wide audience, from students to night-shift workers. We started from a double premise: in the French imagination, McDonald’s is the face of fast food, and fast food itself is seen as a guilty pleasure. This campaign embraces that status of a delicious forbidden treat, even playing up the irony.

Credits

Executive Direction

Barthélémy Chalvet, Léonard Chalvet

Creative Direction

Peter Jeannelle

Head of Production

Andréa Jouannet

Art Direction

Claudia Carvalho, Agathe Leroux

Copywriting

Léa Texier

Project Management

Paul Mathieu-Colin, Éléonore Biberon

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Marques grand public

Arts & Culture

Finance

Informations

Bad news: we deliver at night too.

McDonald’s Le Havre Docks and McDonald’s Grand Quevilly have launched 24 hours home delivery; Bruno was given full creative freedom to design an outdoor campaign that would resonate with a wide audience, from students to night-shift workers. We started from a double premise: in the French imagination, McDonald’s is the face of fast food, and fast food itself is seen as a guilty pleasure. This campaign embraces that status of a delicious forbidden treat, even playing up the irony.

Credits

Executive Direction

Barthélémy Chalvet, Léonard Chalvet

Creative Direction

Peter Jeannelle

Head of Production

Andréa Jouannet

Art Direction

Claudia Carvalho, Agathe Leroux

Copywriting

Léa Texier

Project Management

Paul Mathieu-Colin, Éléonore Biberon

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Marques grand public

Arts & Culture

Finance