Bad news: we deliver at night too.

McDonald’s Le Havre Docks and McDonald’s Grand Quevilly have launched 24 hours home delivery; Bruno was given full creative freedom to design an outdoor campaign that would resonate with a wide audience, from students to night-shift workers.

We started from a double premise: in the French imagination, McDonald’s is the face of fast food, and fast food itself is seen as a guilty pleasure. This campaign embraces that status of a delicious forbidden treat, even playing up the irony.

Credits
Direction de création
Pierre Jeannelle
Conception-rédaction
Léa Texier
Design
Claudia Carvalho, Agathe Leroux
Direction de production
Andréa Jouannet
Gestion de projet
Paul Mathieu-Colin, Éléonore Biberon

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Barthélémy Chalvet
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