It's all a matter of taste and color.
We have always wanted a space to talk to you about branding like we talk among ourselves: for hours, without filter, without frills, and without cutting. That was the passion argument.
Then, Barthélémy wrote a Linkedin post about French brands that entrust their branding to foreign agencies. The number of comments exploded. Opinions intersected. The reaction was our catalyst: we realized there was no place to express and talk about our industry and its issues. Without mincing words. It became essential to create this space.
That's how our podcast came into being. In each episode, Bruno's members analyze the brands and identities that are making the news. Everything is scrutinized by our expertise... And our subjectivity. In the end, it's all a matter of taste and color.
For the pilot, we had to get to the heart of the matter. Barthélémy, Léonard, and Pierre delve into the thorny issue of French companies rebranding with our British or American neighbors. We also discuss the new visual identities of Doctolib and Happy Socks, ending with a guilty pleasure: the good old slogans that have marked our advertising culture.
Us, putting both feet in the dish? Obviously. In this second episode, we explore a growing phenomenon: requests for free pitches. A common yet criticized practice in the industry, consisting of presenting increasingly polished proposals to clients before signing and without payment.
And then: the new logos of Ligue 1 and Lamborghini. No connection, but we do what we want.
What is the ideal lifespan of branding? Has Dailymotion succeeded in seducing Gen Z? Are ultra-ornate logos making a comeback? Is Barthélémy already outdated? IS PENTAGRAM GERMAN OR NOT?
Yes, it’s churning in there. Speaking of churning: we’re also looking into the rebranding of Imperia, the Italian pasta roller brand. (Spoiler, nobody agrees).
Steak or no steak, that is the question. The team dissects the new artistic direction of Impossible Foods and the communication strategies of vegan brands in general. Because the stakes are high! They need to give it their all to win over a very tenacious meat-loving audience.
And episode 04 wouldn’t be episode 04 without: the split logo of Switzerland Tourism, the rebranding of Docusign, and Leonard’s new game that promises us unlimited Smarties.
More projects?
Dive into the dating jungle.
Jungl is the dating app for those who hate the first date.
Aim Right.
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Staying Up-to-Date
All great stories start with an iconic first chapter. We designed the new branding and website for Chapter One, focused on technologies and web3.