Twitch
McDonald’s Le Havre Docks and McDonald’s Grand Quevilly recently launched 24 hour food delivery, and called on us to design a full-scale launch campaign.
One of the core target audiences? Gamers, especially students, who make up a large and growing segment of the population. In 2023, 12 million people in France identified as either esports fans or players. On Twitch, live events routinely draw massive audiences.
We wanted to bring this community together around an event that spoke directly to them, while positioning McDonald’s as a brand that gets their lifestyle. The idea: a Call of Duty tournament, streamed live on Twitch and hosted by popular gaming creators, including ZaaKK7.
The visual identity was inspired by night vision’s signature neon green (a reference any gamer would recognize) combined with the pixelated aesthetic of early video games and computing. The artistic direction was deployed across every touchpoint: social media posts, score banners, Twitch overlays, and 3D animated alerts.
The event brought in over 262,600 unique viewers across 12 streamers’ live feeds - not counting the other 135 players streaming the event. Once mocked, night-owl geeks are now the cool kids.
Plus de projets
The art of consistency, from pixel to product.
Since 2012, we've been working with Xola - an online booking platform dedicated to the tourism and leisure industries - to shape a unified experience, from branding to UX, designed from the outset for all media: mobiles, tablets, desktops and booths.
Investing from a new perspective
Shares, a community investment platform, partnered with us to create a bold identity blending street art and emojis. A black-and-white palette with vibrant accents and an “emoji wall” highlights their mission to democratize online investing through social connection.
A matter of goals
Sendinblue, with 7 years of experience, expands its range of marketing tools. The rebranding introduced a new identity, a revamped style guide, and an innovative website, meeting the growing needs of businesses to achieve their goals effectively.