We created the very first advertising campaign for Sumeria, the bank account by Lydia. Several short, absurd, and funny films built around a simple promise: Sumeria is so good you’ll end up talking about it… a little too much. Each film features a comic duo in the tradition of the straight man and the funny man. Filmed from a top-down view over a counter, table, or teller desk, only their hands are visible, and in the center, a phone displaying the Sumeria app in action. A simple idea, a light production setup, but an endless playground. Designed from the start to adapt to all formats, the campaign was broadcast on streaming platforms and in cinemas across France.