/Oct. 2024

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Culture

Bruno was a lovely grandfather. Today, it's a branding agency.

It's no coincidence that the agency started as a family business. I have always been particularly close to my grandfather, Bruno. For my brother and me, his journey is a source of inspiration. He was and still is our role model. He was an Italian with a strong temperament and a hard worker. He had a spirit that was both free and grounded, curious about everything, especially about the people he met. I have always admired his ability to succeed both professionally and personally, to move forward without sweeping anything under the rug. He passed on his values and a lot of love to us. Our agency carries his legacy and his name.

As time goes by, I realize that this ambition has fueled my childhood drive. Improving the image and understanding of the world. Simplifying access to information and services. This passion for beauty has never left me; it has become a guiding principle.

The rebranding of Bruno is a major turning point in the agency's history. I have been trying for several years to understand how agencies and the branding market function. Having never worked in big agencies, the journey has been more winding than for others. More hesitant, more exploratory, perhaps also newer. Today, we grasp the challenges of branding in France and its shortcomings. We are here to fill this gap and help companies in their growth. A brand's identity, regardless of the form it takes, is not just about the form. We want to offer a clear, concrete service that can be used daily by our clients and their teams. With a team of over 30 people including strategic planners, copywriters, art directors, UI/UX designers, developers… we are committed to doing better.

Our new positioning fits into a logical sequence. We have supported companies in their maturity (Qwant, Greenly, Shares, Batch…). This time, it is our turn to apply this experience.

As a child, I enjoyed creating designs for movie covers for my parents, printing them, cutting them out… I have always been fascinated by imagery.

In 2012, I ventured into freelancing. I managed to sell a few templates on ThemeForest, I trained in Photoshop, I started to understand the mechanisms of design and made a living from it. A few months later, an opportunity arose for me at the Stanford incubator in San Francisco to be the lead designer for the company Xola. That's when everything changed.

It is no coincidence that the agency started as a family business. I have always been particularly close to my grandfather. Bruno. For my brother and me, his journey is a source of inspiration. He was and still is our role model. He was an Italian with a strong temperament and a hard worker. He had this free yet grounded spirit, curious about everything, especially those he met. I have always admired his ability to succeed both professionally and personally, to move forward without sweeping anything under the rug. He passed on his values and a lot of love to us. Our agency carries his legacy and his name.

Over time, I realize that this ambition has fueled my childhood drive. Improving the image and understanding of the world. Simplifying access to information and services. This passion for beauty has never left me; it has become a guiding star.

The rebranding of Bruno is a major turning point in the agency's history. I have been trying to understand how agencies and the branding market work for several years. Having never worked in large agencies, the path has been more winding than for others. More hesitant, more exploratory, perhaps even more fresh. Today, we grasp the challenge of branding in France and its shortcomings. We are here to bridge that gap and help companies in their growth. The identity of a brand, whatever form it takes, is not just there for the sake of appearance. We want to offer a clear, concrete service that our clients and their teams can use every day. With a team of over 30 people including strategic planners, copywriters, art directors, UI/UX designers, developers... we are committed to doing better.

Our new positioning fits into a logical sequence. We have supported companies in their maturity (Qwant, Greenly, Shares, Batch…). This time, it is our turn to apply that experience.

Even as a child, I enjoyed creating designs for movie covers for my parents, printing them out, cutting them... I have always been fascinated by images.

In 2012, I went freelance. I managed to sell a few templates on ThemeForest, I trained in Photoshop, I began to understand the mechanisms of design and to make a living from it. A few months later, an opportunity arose for me in the Stanford incubator in San Francisco, to be the lead designer for the company Xola. That's where everything changed.

Our intention is clear: to become the leading agency in branding in France.

A big thank you to the entire team for working on this rebranding. It was long and challenging, but I am very proud of the result.

Thanks to Léonard, Claudia, Alexis, Théo, Pierre, Léa, Agathe, Maëlle, Tony.
Thanks to Clémence Russeil for this beautiful typographic logo, to @Christophe Zidler for bringing it to life. Thanks to the entire Bruno team.

PS: Thanks to my wife @Marine who has always supported me and pushed me to excel. I would not be here without you.

PS 2: Thanks to @Léonard, my brother, for supporting me and helping me daily in this adventure.

PS 3: Thanks @Scott, @Anush. Without you, none of this would have been possible.

A big thank you to the entire team for working on this rebranding. It was long and challenging, but I am very proud of the result.

Thanks to Léonard, Claudia, Alexis, Théo, Pierre, Léa, Agathe, Maëlle, Tony.
Thanks to Clémence Russeil for this beautiful typographic logo, to @Christophe Zidler for bringing it to life. Thanks to Bruno's entire team.

PS: Thank you to my wife @Marine who has always supported me and pushed me to exceed myself. I wouldn't be here without you.

PS 2: Thank you to @Léonard, my brother, for supporting me and helping me daily in this adventure.

PS 3: Thanks @Scott, @Anush. Without you, none of this would have been possible.

I am learning user experience, interface design, and web design from the best talents and at the best companies.

The slap: it’s exactly what I want to do with my life. A year later, I create my agency with my wife and my brother. The evolution is intense. When we are not in our still cramped office in Rouen, we go to meet our clients around the world. Xola takes me to Tokyo, other clients in Canada, a health group in Los Angeles, a design application project in Israel.

The slap: it’s exactly what I want to do with my life. A year later, I create my agency with my wife and my brother. The evolution is intense. When we are not in our still cramped office in Rouen, we go to meet our clients around the world. Xola takes me to Tokyo, other clients in Canada, a health group in Los Angeles, a design application project in Israel.

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Barthélémy Chalvet

CEO & Co-Founder @Bruno