Bruno was a lovely grandfather.
Today, it's a branding agency.

The history

Ortelli family archive: a grandfather and his grandson on the beach

Ortelli family archive: a grandfather and his grandson at a café terrace

Ortelli family archive: a walk with a dog on a country road

Black-and-white archive photo of a man fishing while standing on a rock

Ortelli family archive: a walk with a child along a marina

Black-and-white archive photo of a 1950s dance

Ortelli family archive: a man holding a baby in the scrubland

Ortelli family archive: swimming in a pool with a child

The art

The agency carries more than its founders' grandfather's first name. Like Bruno, the people here share a childlike spirit: curious, wide-eyed and generous. Even the most technical minds have a creative eye (and even the most creative have a technical hand). We engage with the desire to understand, we work with the desire to learn. With that in mind, we made it a rule that clients would always deal directly with the specialists assigned to their project. To move forward, nothing beats being able to speak, to listen, to actually talk to one another.

Every newcomer is welcomed with their own world and we dive into it willingly. That richness of tastes, references and experiences is inseparable from our work. It feeds our thinking and, ultimately, our output. The day we grow weary will be the day we take our final bow.

The way

A useful brand is a usable brand. It isn't out of mere contrarianism that certain words such as manifesto are banished from our vocabulary. We respect industry conventions, provided they actually work. Nothing we do is arbitrary, everything must serve its recipient. And that doesn't only mean the audience: the client may always be right, but a brand cannot live without the internal teams who handle it day to day. That is why our deliverables too are put through the UX lens, they are conceived to be adopted.

At Bruno, closing a project never equates to "Thank you and goodbye." After training teams on how to use the identity, we keep up with our clients' news. Out of genuine attachment, no double. To keep a watchful eye, most certainly.

Offices

The Bruno team moving furniture around the agency’s office

A Bruno team member at their desk, by a window

Friends at a dinner table, with a greyhound begging for food

Illustration of a man wearing orange glasses

The Bruno team having a drink on a terrace

Desk setup with a monitor showing a crab, a laptop and headphones

Illustration of a red-haired young woman holding a potted plant

Album cover “Who Is the Sky?” with multicolored spirals

Smiling man on a scooter, with a dog riding in his backpack

Black-and-white illustration of a knight asleep amid dense foliage

A Bruno team member editing video in the agency’s studio

Portrait of a man in a blue cap and checkered sweater

Young man raising a beer on a Parisian café terrace

Poster for Victor Pablo’s show at the Théâtre de Passy in Paris

Three friends posing in a bar, one pointing at the camera

Poster of a weightless man in front of a rainbow on a blue background

Friends sharing a meal by a window, with a black dog among them

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Rouen

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Rouen is to Bruno what the nest is to the bird. Once a month, the Paris and London teams hop on a train to return to the agency’s cradle for our monthly catch-ups, state-of-the-union meetings, summer BBQs, and winter treats. On occasion, there’s even an impromptu nap for whichever lucky soul manages to bag a spot on the second floor’s notoriously cozy beanbag.

The rest of the time, Rouen lives at the pace of its locals, and the tempo is high when Fred Again and Shatta Bouyon are on the decks. While the Rouen crew may swap their shoes for slippers the moment they arrive, they remain the undisputed masters of revelry, settling scores at the dartboard and claiming the majority of seats on the Party Planning Committee.

Legend has it that one of Bruno’s founders vanished into the London (the undisputed epicenter of Rouen’s nightlife); ever since, his once-lustrous locks have been mysteriously losing their shine. To lift the curse, he knows exactly what must be done.

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Paris

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At 27 rue de Liège, paradoxes coexist in perfect harmony. Here, the atmosphere fluctuates between a reverent silence and a joyful cacophony, depending on whether the introverts or the "live wires" have managed to set the tone. The temperamental speakers take turns blasting Bad Bunny, Gregorian chants, and Evanescence. One day we’re virtuously nibbling on a few walnuts; the next, we’re face-first in a crumble with a butter-to-apple ratio that’s frankly scandalous.

The capital naturally remains the hub for the majority of the agency’s clients. The Paris team meets and hosts them regularly, as they do with colleagues from our other offices, to collaborate on shared projects, attend conferences, or present art directions. For all its digital expertise, Bruno knows that an instant message is no match for a long lunch and a solid handshake.

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London

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Some might argue that Japette simply longed to return to the land of her ancestors; the killjoys, however, will call it a strategic move.

While England boasts a thriving whippet scene, it is also the stage where the future of branding unfolds, and a performance Bruno wouldn’t have missed for the world. The British creative landscape, with its knack for absorbing diversity, its flair for irreverence, and its occasional raw edge, sets the avant-garde standard. It is no accident, then, that the agency has made its home in Camden Town, the spiritual headquarters of counter-culture.

The London team welcomes its French counterparts in search of a thrill (the weather-induced kind, naturally) and, under Japette’s charming gaze, its clients. After all, let’s be frank: business is business. It is a sacrifice well worth the loss of a proper croissant.