AIUC
The Artificial Intelligence Underwriting Company certifies and insures AI agents, enabling enterprises to adopt them with confidence. Bruno created a brand identity that embodies the rigour and authority of a standard set to shape the industry.
Informations
A new way to showcase the product.
We launched Sumeria's first advertising campaign, the bank account by Lydia. Several short films, absurd and funny, built around a simple promise: Sumeria is so good that you'll talk about it… a little too much. Each film features a comedic duo in the tradition of the "white clown" and "the auguste." Filmed from a zenithal view above a counter, table, or ticket booth, we only see their hands, with a phone in the center displaying the Sumeria app in action. A simple idea, a light setup, but an infinite playground. Originally designed to adapt to all formats, this campaign has been broadcast on streaming platforms and in cinemas all over France.
Credits
Executive Direction
Barthélémy Chalvet
Strategic Planning
Prénom Nom
Creative Direction
Pierre Jeannelle
Art Direction
Mariela Ugarte
Copywriting
Victor Brami
Motion design
Maël Masson, Shayan Fabre
Project Management
Paul Mathieu-Colin
Categories
Digital
Verbal Identity
Visual Identity
Mass market brands
Informations
A new way to showcase the product.
We launched Sumeria's first advertising campaign, the bank account by Lydia. Several short films, absurd and funny, built around a simple promise: Sumeria is so good that you'll talk about it… a little too much. Each film features a comedic duo in the tradition of the "white clown" and "the auguste." Filmed from a zenithal view above a counter, table, or ticket booth, we only see their hands, with a phone in the center displaying the Sumeria app in action. A simple idea, a light setup, but an infinite playground. Originally designed to adapt to all formats, this campaign has been broadcast on streaming platforms and in cinemas all over France.
Credits
Executive Direction
Barthélémy Chalvet
Strategic Planning
Prénom Nom
Creative Direction
Pierre Jeannelle
Art Direction
Mariela Ugarte
Copywriting
Victor Brami
Motion design
Maël Masson, Shayan Fabre
Project Management
Paul Mathieu-Colin
Categories
Digital
Verbal Identity
Visual Identity
Mass market brands
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