Branding agency in San Francisco

Because part of Bruno’s story starts here. Co-founder Barthélémy Chalvet designed the UX of Uber Works from San Francisco, before starting Bruno with his brother Léonard. The agency kept one habit from those days: the brand and the product stay with the same team. At 415 Mission St, you work with strategists, designers and developers who are on staff, never freelancers.

Bruno’s San Francisco office is at 415 Mission St, CA 94105. It’s one of the agency’s four offices, alongside Paris, Rouen and London. Branding workshops can happen there in person, or over video with the Paris team in the loop. The two cities are nine hours apart, which means your brand keeps moving while you sleep.

A branding project run from San Francisco covers strategy, verbal identity and visual identity, and sometimes naming when the name has to work in both English and French. Interviews and positioning happen in English. If the brand also needs to speak French, our Paris copywriters write that version from scratch instead of translating it.

For AIUC, which certifies and insures AI agents, Bruno designed the identity of an institution that already feels part of the landscape; ElevenLabs and Intercom now work with them. For Pokémon’s 30th anniversary, we redrew Rimowa’s aluminum suitcase so it looks born in that world. And for Uber, the UX of a hiring app tested by restaurant owners in Chicago.

A little, rarely everything. Bruno keeps what gives the brand its personality and rewrites what doesn’t cross the Atlantic. A vague promise, very French irony or false modesty can read as a lack of ambition to an American audience. The reverse is true too: a tone that’s pushed too hard sounds off in Europe. What doesn’t translate, we rewrite.

Yes. Once the identity is ready, Bruno also designs the brand launch: who sees the new brand first, and in what order. For a brand coming to the US, that often means a site in American English, with its own spelling and its own URLs. Bruno’s own site works that way, with a French, an American and a British version.

Bruno usually plans three to five months for a full branding project, whether it’s run in English, French or both. Writing two versions of the tone of voice adds a little time; the rest depends on scope, on your decision-makers and on what the brand keeps. If part of your team is in Europe, budget for a flight rather than a train.