Varsity
Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
Informations
Making trust visible.
Artificial intelligence is now everywhere, but its reliability remains an open question for enterprises. AIUC, The Artificial Intelligence Underwriting Company, offers a new answer: certifying and insuring AI agents to enable their adoption at scale. The challenge was to create the image of an established standard, an institution that already feels part of the landscape. Bruno designed an identity guided by rigour, where every element, from the typography to the proportions of the graphic system, contributes to a sense of authority and trust. Today, leading AI companies such as ElevenLabs and Intercom rely on AIUC.
Credits
Executive Direction
Barthélémy Chalvet
Creative Direction
Pierre Jeannelle
Art Direction
Maëlle Dubois
Project Management
Grégoire Dehem
Categories
Informations
Making trust visible.
Artificial intelligence is now everywhere, but its reliability remains an open question for enterprises. AIUC, The Artificial Intelligence Underwriting Company, offers a new answer: certifying and insuring AI agents to enable their adoption at scale. The challenge was to create the image of an established standard, an institution that already feels part of the landscape. Bruno designed an identity guided by rigour, where every element, from the typography to the proportions of the graphic system, contributes to a sense of authority and trust. Today, leading AI companies such as ElevenLabs and Intercom rely on AIUC.
Credits
Executive Direction
Barthélémy Chalvet
Creative Direction
Pierre Jeannelle
Art Direction
Maëlle Dubois
Project Management
Grégoire Dehem
Categories












Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.

Alaska State Archives is a public institution responsible for preserving the state’s records. We redesigned the entire interface while respecting the institutional constraints of working with a government body, and brought Alaska’s history to the forefront by turning archival materials into core design elements.

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.

Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.

Alaska State Archives is a public institution responsible for preserving the state’s records. We redesigned the entire interface while respecting the institutional constraints of working with a government body, and brought Alaska’s history to the forefront by turning archival materials into core design elements.

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.
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Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.

Alaska State Archives is a public institution responsible for preserving the state’s records. We redesigned the entire interface while respecting the institutional constraints of working with a government body, and brought Alaska’s history to the forefront by turning archival materials into core design elements.

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.

Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.

Alaska State Archives is a public institution responsible for preserving the state’s records. We redesigned the entire interface while respecting the institutional constraints of working with a government body, and brought Alaska’s history to the forefront by turning archival materials into core design elements.

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.