Naming
a brand

Naming

To name is to make exist.

Too often reduced to an intuition at the end of a meeting, naming is for us a process that combines poetry and pragmatism. Our copywriters study your brand, your market, and your inspirations: fed by this information and their own cultural references, they spend days twisting living languages, cutting and reassembling words, exploring unexpected semantic territories until they have in hand a plurality of names. Because to the chagrin of our clients, the perfect name does not exist, and love at first sight is rare: the most subjective exercise of branding, it is also one of the most crucial. A naming occurs at pivotal moments, from the birth of a startup to the repositioning of a group during a merger, to the naming of your new products or events.

The idea, of course, is not enough: we put it to the test of law and usage to deliver a name ready to conquer its market, without unpleasant linguistic or legal surprises.

Naming Territories

We do not start entirely from a blank page. Our teams analyze the trends in your industry and naming in general. During a dedicated workshop, we jointly define your prerequisites and the creative avenues to explore. It is this clearing phase that allows us to build a stable framework so that boldness can express itself without getting lost.

Signature and Key Messages

We all know brand signatures that stick in our minds; these phrases have in common the ability to say everything and sound good. From this signature to the advertising slogan, we craft your messages to ensure they imprint in people's minds. Particular attention is also paid to your digital media: an H1 is the first impression you will give to the user, so let’s ensure it grabs attention - and makes them want to know more.

Writing Tools

Copywriting is a job rarely internalized. In order for you to be autonomous, we organize writing workshops to help your teams master the discourse and we provide you with a tailor-made AI writing tool. Ready to use, this tool allows you to check the produced content and ensure that it remains aligned with your new identity.