Informations
When every running app talks about performance, Kotcha chose to talk about people. In a crowded market driven by data and AI, Kotcha built an identity that puts people first. Not a product, but a movement. A brand shaped by community, simplicity, and purpose. Inspired by its cofounder Eliud Kipchoge, the embodiment of discipline and humility. From strategy to commercial shooting, we turned a running app into a collective experience. The logo’s three swallows capture the brand’s core belief: Running is a team sport. Just like birds in flight, runners go faster and further together. Every element of the brand, from the name to the tone of voice, from the UI to the launch campaign, was designed to reflect that idea. The result is an app that feels like no other running app, yet instantly familiar. A brand that blends sport and culture, technology and emotion. Kotcha isn’t just another running app. It’s a state of mind.
Credits
Executive Direction
Barthélémy Chalvet
Strategic Planning
Camille Perez
Creative Direction
Peter Jeannelle
Art Direction
Mariela Ugarte
Copywriting
Victor Brami
Web Design
Mariela Ugarte, Louis Prochwicz, Shayan Fabre, Baptiste Boutin
Web Development
Théo Dos Santos
Motion design
Shayan Fabre
Project Management
Eleonore Biberon
Video
Alexis Vaz
Photography
Vincent Clair
Art
Anna Frants
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Marques grand public
Arts & Culture
Finance
Informations
When every running app talks about performance, Kotcha chose to talk about people. In a crowded market driven by data and AI, Kotcha built an identity that puts people first. Not a product, but a movement. A brand shaped by community, simplicity, and purpose. Inspired by its cofounder Eliud Kipchoge, the embodiment of discipline and humility. From strategy to commercial shooting, we turned a running app into a collective experience. The logo’s three swallows capture the brand’s core belief: Running is a team sport. Just like birds in flight, runners go faster and further together. Every element of the brand, from the name to the tone of voice, from the UI to the launch campaign, was designed to reflect that idea. The result is an app that feels like no other running app, yet instantly familiar. A brand that blends sport and culture, technology and emotion. Kotcha isn’t just another running app. It’s a state of mind.
Credits
Executive Direction
Barthélémy Chalvet
Strategic Planning
Camille Perez
Creative Direction
Peter Jeannelle
Art Direction
Mariela Ugarte
Copywriting
Victor Brami
Web Design
Mariela Ugarte, Louis Prochwicz, Shayan Fabre, Baptiste Boutin
Web Development
Théo Dos Santos
Motion design
Shayan Fabre
Project Management
Eleonore Biberon
Video
Alexis Vaz
Photography
Vincent Clair
Art
Anna Frants
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Marques grand public
Arts & Culture
Finance
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Kotcha is a community-driven running app. From strategy and design to commercials, we crafted a unique brand blending AI and community into a truly innovative experience.
Audion is a digital audio advertising platform enabling brands to plan and run campaigns across podcasts, streaming and digital radio. Despite its leading position, its brand lacked distinctiveness. We built a bold identity rooted in a physical representation of sound.
With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.
Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.
La Première Brique makes real estate investment accessible to everyone from just €1. But their first identity, very community-driven and offbeat, didn’t match their ambition: to become a credible player in tech and finance, while staying approachable and educational.
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