HelloAsso
HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.
Informations
The rules are meant to be broken
When every running app talks about performance, Kotcha chose to talk about people. In a crowded market driven by data and AI, Kotcha built an identity that puts people first. Not a product, but a movement. A brand shaped by community, simplicity, and purpose. Inspired by its cofounder Eliud Kipchoge, the embodiment of discipline and humility. From strategy to commercial shooting, we turned a running app into a collective experience. The logo’s three swallows capture the brand’s core belief: Running is a team sport. Just like birds in flight, runners go faster and further together. Every element of the brand, from the name to the tone of voice, from the UI to the launch campaign, was designed to reflect that idea. The result is an app that feels like no other running app, yet instantly familiar. A brand that blends sport and culture, technology and emotion. Kotcha isn’t just another running app. It’s a state of mind.
Credits
Executive Direction
Barthélémy Chalvet
Strategic Planning
Camille Perez
Creative Direction
Pierre Jeannelle
Art Direction
Mariela Ugarte
Copywriting
Victor Brami
Web Design
Mariela Ugarte, Louis Prochwicz, Shayan Fabre, Baptiste Boutin
Web Development
Théo Dos Santos
Motion design
Shayan Fabre
Project Management
Eleonore Biberon
Video
Alexis Vaz
Photography
Vincent Clair
Art
Anna Frants
Categories
Digital
Verbal identity
Visual identity
Strategic identity
Development
Naming
Marketing
Health
Mass market brands
Arts & Culture
Informations
The rules are meant to be broken
When every running app talks about performance, Kotcha chose to talk about people. In a crowded market driven by data and AI, Kotcha built an identity that puts people first. Not a product, but a movement. A brand shaped by community, simplicity, and purpose. Inspired by its cofounder Eliud Kipchoge, the embodiment of discipline and humility. From strategy to commercial shooting, we turned a running app into a collective experience. The logo’s three swallows capture the brand’s core belief: Running is a team sport. Just like birds in flight, runners go faster and further together. Every element of the brand, from the name to the tone of voice, from the UI to the launch campaign, was designed to reflect that idea. The result is an app that feels like no other running app, yet instantly familiar. A brand that blends sport and culture, technology and emotion. Kotcha isn’t just another running app. It’s a state of mind.
Credits
Executive Direction
Barthélémy Chalvet
Strategic Planning
Camille Perez
Creative Direction
Pierre Jeannelle
Art Direction
Mariela Ugarte
Copywriting
Victor Brami
Web Design
Mariela Ugarte, Louis Prochwicz, Shayan Fabre, Baptiste Boutin
Web Development
Théo Dos Santos
Motion design
Shayan Fabre
Project Management
Eleonore Biberon
Video
Alexis Vaz
Photography
Vincent Clair
Art
Anna Frants
Categories
Digital
Verbal identity
Visual identity
Strategic identity
Development
Naming
Marketing
Health
Mass market brands
Arts & Culture






















HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.

Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.

Alaska State Archives is a public institution responsible for preserving the state’s records. We redesigned the entire interface while respecting the institutional constraints of working with a government body, and brought Alaska’s history to the forefront by turning archival materials into core design elements.

HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.

Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.

Alaska State Archives is a public institution responsible for preserving the state’s records. We redesigned the entire interface while respecting the institutional constraints of working with a government body, and brought Alaska’s history to the forefront by turning archival materials into core design elements.

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.

HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.

Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.

Alaska State Archives is a public institution responsible for preserving the state’s records. We redesigned the entire interface while respecting the institutional constraints of working with a government body, and brought Alaska’s history to the forefront by turning archival materials into core design elements.

HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.

Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.

Alaska State Archives is a public institution responsible for preserving the state’s records. We redesigned the entire interface while respecting the institutional constraints of working with a government body, and brought Alaska’s history to the forefront by turning archival materials into core design elements.