Informations

The rules are meant to be broken

When every running app talks about performance, Kotcha chose to talk about people. In a crowded market driven by data and AI, Kotcha built an identity that puts people first. Not a product, but a movement. A brand shaped by community, simplicity, and purpose. Inspired by its cofounder Eliud Kipchoge, the embodiment of discipline and humility. From strategy to commercial shooting, we turned a running app into a collective experience. The logo’s three swallows capture the brand’s core belief: Running is a team sport. Just like birds in flight, runners go faster and further together. Every element of the brand, from the name to the tone of voice, from the UI to the launch campaign, was designed to reflect that idea. The result is an app that feels like no other running app, yet instantly familiar. A brand that blends sport and culture, technology and emotion. Kotcha isn’t just another running app. It’s a state of mind.

Credits

Executive Direction

Barthélémy Chalvet

Strategic Planning

Camille Perez

Creative Direction

Peter Jeannelle

Art Direction

Mariela Ugarte

Copywriting

Victor Brami

Web Design

Mariela Ugarte, Louis Prochwicz, Shayan Fabre, Baptiste Boutin

Web Development

Théo Dos Santos

Motion design

Shayan Fabre

Project Management

Eleonore Biberon

Video

Alexis Vaz

Photography

Vincent Clair

Art

Anna Frants

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Marques grand public

Arts & Culture

Finance

Informations

The rules are meant to be broken

When every running app talks about performance, Kotcha chose to talk about people. In a crowded market driven by data and AI, Kotcha built an identity that puts people first. Not a product, but a movement. A brand shaped by community, simplicity, and purpose. Inspired by its cofounder Eliud Kipchoge, the embodiment of discipline and humility. From strategy to commercial shooting, we turned a running app into a collective experience. The logo’s three swallows capture the brand’s core belief: Running is a team sport. Just like birds in flight, runners go faster and further together. Every element of the brand, from the name to the tone of voice, from the UI to the launch campaign, was designed to reflect that idea. The result is an app that feels like no other running app, yet instantly familiar. A brand that blends sport and culture, technology and emotion. Kotcha isn’t just another running app. It’s a state of mind.

Credits

Executive Direction

Barthélémy Chalvet

Strategic Planning

Camille Perez

Creative Direction

Peter Jeannelle

Art Direction

Mariela Ugarte

Copywriting

Victor Brami

Web Design

Mariela Ugarte, Louis Prochwicz, Shayan Fabre, Baptiste Boutin

Web Development

Théo Dos Santos

Motion design

Shayan Fabre

Project Management

Eleonore Biberon

Video

Alexis Vaz

Photography

Vincent Clair

Art

Anna Frants

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Marques grand public

Arts & Culture

Finance

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