Informations
There is a unwavering determination in Nicolas Wolikow and Simon Istolainen that we had never encountered before, the kind you find in elite athletes, leaving no room for failure. And for good reason: eradicating cancer is a mission that allows no hesitation. Cure51 is a French TechBio company dedicated to discovering new cancer treatments, with three defining characteristics. First, the radical mindset we observed in the founders runs through the entire way they work. It responds to a need for extreme efficiency. Second, while research usually focuses on the biology of the 97% of patients who die from the deadliest cancers, Cure51 focuses on the 3% who survive: the Outliers. They are the first to use life to treat death. This singular approach places the company on a fundamentally different path. Finally, Cure51 is built as a collective effort. Beyond patients and survivors, the project brings together, in an unprecedented way, both the private and public sectors: experts in computing, medicine and biology, more than 50 leading oncology centres, doctors and hospitals, across the world. Following life means taking a step back and accepting a simple truth: the company is not the centre. The identity we created for Cure51 could therefore only be radical, distinctive and alive. The symbol is inspired by a scientific survival curve used in the company’s research. It represents both the journey of scientific discovery and human resilience, with a single dot marking the cancer survivor. The typeface, JetBrains Mono, originally designed for coding and data environments, reflects the brand’s scientific precision and analytical mindset. We chose not to define a colour palette, giving teams the freedom to use any colour across the spectrum. The multitude of circles, each representing a patient, forms a visual language. The photography is human, raw and highly realistic. It does not embellish but shows life as it is. A new strategic, visual and verbal identity, along with a new website, now supports Cure51 in their fight against cancer.
Credits
Executive Direction
Barthélémy Chalvet
Strategic Planning
Camille Perez
Creative Direction
Pierre Jeannelle
Art Direction
Maëlle Dubois
Graphic Design
Maëlle Dubois, Tanguy Caruel, Louis Prochwicz
Copywriting
Léa Texier
Web Design
Maëlle Dubois
Web Development
Tanguy Caruel, Louis Prochwicz
Motion design
Maël Masson
Project Management
Éléonore Biberon
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Marques grand public
Arts & Culture
Finance
Informations
There is a unwavering determination in Nicolas Wolikow and Simon Istolainen that we had never encountered before, the kind you find in elite athletes, leaving no room for failure. And for good reason: eradicating cancer is a mission that allows no hesitation. Cure51 is a French TechBio company dedicated to discovering new cancer treatments, with three defining characteristics. First, the radical mindset we observed in the founders runs through the entire way they work. It responds to a need for extreme efficiency. Second, while research usually focuses on the biology of the 97% of patients who die from the deadliest cancers, Cure51 focuses on the 3% who survive: the Outliers. They are the first to use life to treat death. This singular approach places the company on a fundamentally different path. Finally, Cure51 is built as a collective effort. Beyond patients and survivors, the project brings together, in an unprecedented way, both the private and public sectors: experts in computing, medicine and biology, more than 50 leading oncology centres, doctors and hospitals, across the world. Following life means taking a step back and accepting a simple truth: the company is not the centre. The identity we created for Cure51 could therefore only be radical, distinctive and alive. The symbol is inspired by a scientific survival curve used in the company’s research. It represents both the journey of scientific discovery and human resilience, with a single dot marking the cancer survivor. The typeface, JetBrains Mono, originally designed for coding and data environments, reflects the brand’s scientific precision and analytical mindset. We chose not to define a colour palette, giving teams the freedom to use any colour across the spectrum. The multitude of circles, each representing a patient, forms a visual language. The photography is human, raw and highly realistic. It does not embellish but shows life as it is. A new strategic, visual and verbal identity, along with a new website, now supports Cure51 in their fight against cancer.
Credits
Executive Direction
Barthélémy Chalvet
Strategic Planning
Camille Perez
Creative Direction
Pierre Jeannelle
Art Direction
Maëlle Dubois
Graphic Design
Maëlle Dubois, Tanguy Caruel, Louis Prochwicz
Copywriting
Léa Texier
Web Design
Maëlle Dubois
Web Development
Tanguy Caruel, Louis Prochwicz
Motion design
Maël Masson
Project Management
Éléonore Biberon
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Marques grand public
Arts & Culture
Finance
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The Cure51 brand color palette encompasses the full color spectrum.
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Cure51 est une TechBio française déterminée à éradiquer le cancer d’ici 2035. Nous avons créé une identité stratégique, visuelle et verbale, ainsi qu’un nouveau site, pour refléter leur approche radicale et rassembler une communauté de recherche mondiale.
Audion is a digital audio advertising platform enabling brands to plan and run campaigns across podcasts, streaming and digital radio. Despite its leading position, its brand lacked distinctiveness. We built a bold identity rooted in a physical representation of sound.
With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.
Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.
Cure51 est une TechBio française déterminée à éradiquer le cancer d’ici 2035. Nous avons créé une identité stratégique, visuelle et verbale, ainsi qu’un nouveau site, pour refléter leur approche radicale et rassembler une communauté de recherche mondiale.
Audion is a digital audio advertising platform enabling brands to plan and run campaigns across podcasts, streaming and digital radio. Despite its leading position, its brand lacked distinctiveness. We built a bold identity rooted in a physical representation of sound.
With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.
Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.
La Première Brique makes real estate investment accessible to everyone from just €1. But their first identity, very community-driven and offbeat, didn’t match their ambition: to become a credible player in tech and finance, while staying approachable and educational.
Cure51 est une TechBio française déterminée à éradiquer le cancer d’ici 2035. Nous avons créé une identité stratégique, visuelle et verbale, ainsi qu’un nouveau site, pour refléter leur approche radicale et rassembler une communauté de recherche mondiale.
Audion is a digital audio advertising platform enabling brands to plan and run campaigns across podcasts, streaming and digital radio. Despite its leading position, its brand lacked distinctiveness. We built a bold identity rooted in a physical representation of sound.
With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.
Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.
Cure51 est une TechBio française déterminée à éradiquer le cancer d’ici 2035. Nous avons créé une identité stratégique, visuelle et verbale, ainsi qu’un nouveau site, pour refléter leur approche radicale et rassembler une communauté de recherche mondiale.
Audion is a digital audio advertising platform enabling brands to plan and run campaigns across podcasts, streaming and digital radio. Despite its leading position, its brand lacked distinctiveness. We built a bold identity rooted in a physical representation of sound.
With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.
Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.
