Informations
A good VC does more than invest money. The best ones invest themselves, stay close, bring perspective by helping founders build something that lasts. That belief sits at the centre of everything we did for Varsity. Varsity is a European VC fund built by three people from very different sides of finance. As the market standardised, a lot of funds started to sound the same: loud, fast, and wrapped in the same entrepreneurial in-crowd language. Varsity wanted something warmer and more honest, a brand that is useful to the people it backs. Everything starts from one conviction. A founder backed by three minds sees further than a founder backed by one. The art direction brings that idea to life through climbing. Every founder is on their own route, with their own wall and their own pace. But no one climbs alone. Each is tied to the same rope, held by a network of peers, partners, and people who've made the climb before. It turns personal support into collective strength, no founder is ever really on their own. We built all of it: brand strategy, tone of voice, art direction, website, motion, and a new signature line. A brand shaped like a rope: steady, collective, and built to hold.
Credits
Executive Direction
Barthélémy Chalvet, Léonard Chalvet
Strategic Planning
Lisa Crespi
Creative Direction
Pierre Jeannelle
Art Direction
Nicolas Le Gall
Copywriting
Victor Brami, Juliette Laporte
Web Design
Nicolas Le Gall
Web Development
Jim Zona
Motion design
Shayan Fabre
Project Management
Julie Comandu
Categories
Informations
A good VC does more than invest money. The best ones invest themselves, stay close, bring perspective by helping founders build something that lasts. That belief sits at the centre of everything we did for Varsity. Varsity is a European VC fund built by three people from very different sides of finance. As the market standardised, a lot of funds started to sound the same: loud, fast, and wrapped in the same entrepreneurial in-crowd language. Varsity wanted something warmer and more honest, a brand that is useful to the people it backs. Everything starts from one conviction. A founder backed by three minds sees further than a founder backed by one. The art direction brings that idea to life through climbing. Every founder is on their own route, with their own wall and their own pace. But no one climbs alone. Each is tied to the same rope, held by a network of peers, partners, and people who've made the climb before. It turns personal support into collective strength, no founder is ever really on their own. We built all of it: brand strategy, tone of voice, art direction, website, motion, and a new signature line. A brand shaped like a rope: steady, collective, and built to hold.
Credits
Executive Direction
Barthélémy Chalvet, Léonard Chalvet
Strategic Planning
Lisa Crespi
Creative Direction
Pierre Jeannelle
Art Direction
Nicolas Le Gall
Copywriting
Victor Brami, Juliette Laporte
Web Design
Nicolas Le Gall
Web Development
Jim Zona
Motion design
Shayan Fabre
Project Management
Julie Comandu
Categories
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.
Alaska State Archives is a public institution responsible for preserving the state’s records. We redesigned the entire interface while respecting the institutional constraints of working with a government body, and brought Alaska’s history to the forefront by turning archival materials into core design elements.
For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.
Qonto turned to the agency to lay the foundations of its brand universe. From digital design to web development, including the credit card design, the goal was to inject energy into a fast-growing brand.
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.
Alaska State Archives is a public institution responsible for preserving the state’s records. We redesigned the entire interface while respecting the institutional constraints of working with a government body, and brought Alaska’s history to the forefront by turning archival materials into core design elements.
For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.
Qonto turned to the agency to lay the foundations of its brand universe. From digital design to web development, including the credit card design, the goal was to inject energy into a fast-growing brand.
Uber called on Bruno for a new mobile application: the team from our web agency based in San Francisco worked closely with them to create the UX/UI design of the product.
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.
Alaska State Archives is a public institution responsible for preserving the state’s records. We redesigned the entire interface while respecting the institutional constraints of working with a government body, and brought Alaska’s history to the forefront by turning archival materials into core design elements.
For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.
Qonto turned to the agency to lay the foundations of its brand universe. From digital design to web development, including the credit card design, the goal was to inject energy into a fast-growing brand.
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.
Alaska State Archives is a public institution responsible for preserving the state’s records. We redesigned the entire interface while respecting the institutional constraints of working with a government body, and brought Alaska’s history to the forefront by turning archival materials into core design elements.
For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.
Qonto turned to the agency to lay the foundations of its brand universe. From digital design to web development, including the credit card design, the goal was to inject energy into a fast-growing brand.
