Informations

Starting a business shouldn't be a headache.

LegalPlace is a SaaS that centralizes all the needs of entrepreneurs - from banking to domiciliation, including the management of contracts and administrative obligations. A universal tool that combines accessibility and technology to support people. Our collaboration has resulted in a complete rebranding - web design, art direction, tone of voice, logo, UI/UX and product design - to establish LegalPlace as the benchmark for entrepreneurs. The design is inspired by the concept of the guide, striking a balance between expertise and accessibility. The key-shaped logo embodies openness. The color palette reinforces this identity: black and white for rigor, yellow for administration and blue for digital trust. Beige softens the whole for a more human approach. The UX/UI combines modernity and simplicity with a premium, fluid and intuitive design. The technology is at the service of the user to offer clear navigation and tailor-made support.

Credits

Executive Direction

Barthélémy Chalvet

Creative Direction

Peter Jeannelle

Art Direction

Agathe Leroux, Florian Serre

Copywriting

Léa Texier

Motion design

Shayan Fabre

Illustration

Baptiste Boutin

Project Management

Paul Mathieu-Collin

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Marques grand public

Arts & Culture

Finance

Informations

Starting a business shouldn't be a headache.

LegalPlace is a SaaS that centralizes all the needs of entrepreneurs - from banking to domiciliation, including the management of contracts and administrative obligations. A universal tool that combines accessibility and technology to support people. Our collaboration has resulted in a complete rebranding - web design, art direction, tone of voice, logo, UI/UX and product design - to establish LegalPlace as the benchmark for entrepreneurs. The design is inspired by the concept of the guide, striking a balance between expertise and accessibility. The key-shaped logo embodies openness. The color palette reinforces this identity: black and white for rigor, yellow for administration and blue for digital trust. Beige softens the whole for a more human approach. The UX/UI combines modernity and simplicity with a premium, fluid and intuitive design. The technology is at the service of the user to offer clear navigation and tailor-made support.

Credits

Executive Direction

Barthélémy Chalvet

Creative Direction

Peter Jeannelle

Art Direction

Agathe Leroux, Florian Serre

Copywriting

Léa Texier

Motion design

Shayan Fabre

Illustration

Baptiste Boutin

Project Management

Paul Mathieu-Collin

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Marques grand public

Arts & Culture

Finance

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