AIUC
The Artificial Intelligence Underwriting Company certifies and insures AI agents, enabling enterprises to adopt them with confidence. Bruno created a brand identity that embodies the rigour and authority of a standard set to shape the industry.
Informations
Reinventing the family doctor
Primary revolutionizes medical practices by combining the best of human touch and technology. We designed a brand identity for them that is as warm as it is modern, bringing together two worlds: the IRL and the virtual. The logo, with its unique typography, incorporates the XY symbols of medicine and the five branches of primary care, reflecting the ease of use of the service. To build trust, forget the magazines published 10 years ago in the dark waiting room of your GP. The art direction focuses on a warm yellow palette, softs rounded edges and illustrations combining drawing and 3D. The photography emphasizes the human touch, reinforcing the bond between patient and practitioner. The branding extends to the practitioner's gowns and practice decorations, designed for Primary's interior designers. Medicine is an exact science, and so is design.
Credits
Executive Direction
Barthélémy Chalvet
Art Direction
Lou Bontemps, Maxime Brémond
Copywriting
Lou Bontemps
Web Development
Alexis Prévost-Maynen
Motion design
Christophe Zidler
Project Management
Jewel Annerose
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Mass market brands
Arts & Culture
Finance
Testimonial
Informations
Reinventing the family doctor
Primary revolutionizes medical practices by combining the best of human touch and technology. We designed a brand identity for them that is as warm as it is modern, bringing together two worlds: the IRL and the virtual. The logo, with its unique typography, incorporates the XY symbols of medicine and the five branches of primary care, reflecting the ease of use of the service. To build trust, forget the magazines published 10 years ago in the dark waiting room of your GP. The art direction focuses on a warm yellow palette, softs rounded edges and illustrations combining drawing and 3D. The photography emphasizes the human touch, reinforcing the bond between patient and practitioner. The branding extends to the practitioner's gowns and practice decorations, designed for Primary's interior designers. Medicine is an exact science, and so is design.
Credits
Executive Direction
Barthélémy Chalvet
Art Direction
Lou Bontemps, Maxime Brémond
Copywriting
Lou Bontemps
Web Development
Alexis Prévost-Maynen
Motion design
Christophe Zidler
Project Management
Jewel Annerose
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Mass market brands
Arts & Culture
Finance
Testimonial
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The Artificial Intelligence Underwriting Company certifies and insures AI agents, enabling enterprises to adopt them with confidence. Bruno created a brand identity that embodies the rigour and authority of a standard set to shape the industry.
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For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.
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The Artificial Intelligence Underwriting Company certifies and insures AI agents, enabling enterprises to adopt them with confidence. Bruno created a brand identity that embodies the rigour and authority of a standard set to shape the industry.
Rimowa x Pokemon 30 years anniversary
For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.
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Bringing a legendary place to life beyond its walls. Studios Ferber is one of France’s most legendary recording studios, welcoming artists from around the world since the 1970s. Bruno worked with the teams to create a brand identity capable of celebrating this cultural legacy while opening the studios up to new audiences and possibilities.
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Elevo is a talent management platform built around human relationships. Bruno designed its brand identity and website to express a calmer, more human vision of technology.
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The Artificial Intelligence Underwriting Company certifies and insures AI agents, enabling enterprises to adopt them with confidence. Bruno created a brand identity that embodies the rigour and authority of a standard set to shape the industry.
Rimowa x Pokemon 30 years anniversary
For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.
Studios Ferber
Bringing a legendary place to life beyond its walls. Studios Ferber is one of France’s most legendary recording studios, welcoming artists from around the world since the 1970s. Bruno worked with the teams to create a brand identity capable of celebrating this cultural legacy while opening the studios up to new audiences and possibilities.
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