Informations

Reinventing the family doctor

Primary revolutionizes medical practices by combining the best of human touch and technology. We designed a brand identity for them that is as warm as it is modern, bringing together two worlds: the IRL and the virtual. The logo, with its unique typography, incorporates the XY symbols of medicine and the five branches of primary care, reflecting the ease of use of the service. To build trust, forget the magazines published 10 years ago in the dark waiting room of your GP. The art direction focuses on a warm yellow palette, softs rounded edges and illustrations combining drawing and 3D. The photography emphasizes the human touch, reinforcing the bond between patient and practitioner. The branding extends to the practitioner's gowns and practice decorations, designed for Primary's interior designers. Medicine is an exact science, and so is design.

Credits

Executive Direction

Barthélémy Chalvet

Art Direction

Lou Bontemps, Maxime Brémond

Copywriting

Lou Bontemps

Web Development

Alexis Prévost-Maynen

Motion design

Christophe Zidler

Project Management

Jewel Annerose

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Marques grand public

Arts & Culture

Finance

Testimonial

Informations

Reinventing the family doctor

Primary revolutionizes medical practices by combining the best of human touch and technology. We designed a brand identity for them that is as warm as it is modern, bringing together two worlds: the IRL and the virtual. The logo, with its unique typography, incorporates the XY symbols of medicine and the five branches of primary care, reflecting the ease of use of the service. To build trust, forget the magazines published 10 years ago in the dark waiting room of your GP. The art direction focuses on a warm yellow palette, softs rounded edges and illustrations combining drawing and 3D. The photography emphasizes the human touch, reinforcing the bond between patient and practitioner. The branding extends to the practitioner's gowns and practice decorations, designed for Primary's interior designers. Medicine is an exact science, and so is design.

Credits

Executive Direction

Barthélémy Chalvet

Art Direction

Lou Bontemps, Maxime Brémond

Copywriting

Lou Bontemps

Web Development

Alexis Prévost-Maynen

Motion design

Christophe Zidler

Project Management

Jewel Annerose

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Marques grand public

Arts & Culture

Finance

Testimonial

More projects

Strategic identity

Visual Identity

Verbal Identity

Digital

Development

Marketing

France

Europe

UK

Industry & Manufacturing

Professional Services

Work With Island

With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.

Strategic identity

Verbal Identity

Digital

France

Europe

Civic & Public Services

Professional Services

Education

Ornikar

Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.

Strategic identity

Visual Identity

Verbal Identity

Development

Digital

France

Europe

World

Finance

Real estate

Professional Services

La Première Brique

La Première Brique makes real estate investment accessible to everyone from just €1. But their first identity, very community-driven and offbeat, didn’t match their ambition: to become a credible player in tech and finance, while staying approachable and educational.

Naming

Strategic identity

Verbal Identity

Visual Identity

Development

Digital

Marketing

France

World

UK

USA

Health

Arts & Culture

Marques grand public

Kotcha

Kotcha is a community-driven running app. From strategy and design to commercials, we crafted a unique brand blending AI and community into a truly innovative experience.

More projects

Strategic identity

Visual Identity

Verbal Identity

Digital

Development

Marketing

France

Europe

UK

Industry & Manufacturing

Professional Services

Work With Island

With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.

Strategic identity

Verbal Identity

Digital

France

Europe

Civic & Public Services

Professional Services

Education

Ornikar

Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.

Strategic identity

Visual Identity

Verbal Identity

Development

Digital

France

Europe

World

Finance

Real estate

Professional Services

La Première Brique

La Première Brique makes real estate investment accessible to everyone from just €1. But their first identity, very community-driven and offbeat, didn’t match their ambition: to become a credible player in tech and finance, while staying approachable and educational.

Naming

Strategic identity

Verbal Identity

Visual Identity

Development

Digital

Marketing

France

World

UK

USA

Health

Arts & Culture

Marques grand public

Kotcha

Kotcha is a community-driven running app. From strategy and design to commercials, we crafted a unique brand blending AI and community into a truly innovative experience.

Strategic identity

Visual Identity

Verbal Identity

Development

Digital

Marketing

France

Europe

Entertainment

Marques grand public

Health

Patchwork

We rethought the entire brand image of Patchwork - branding, design, website, UX and UI - to reveal the richness of its offer and assert a clear positioning. Patchwork does more than just rent workspaces: they design, furnish and offer tailor-made offices. We needed a platform that could match their standards, where reserving a space is as simple as it is attractive.

More projects

Strategic identity

Visual Identity

Verbal Identity

Digital

Development

Marketing

France

Europe

UK

Industry & Manufacturing

Professional Services

Work With Island

With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.

Strategic identity

Verbal Identity

Digital

France

Europe

Civic & Public Services

Professional Services

Education

Ornikar

Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.

Strategic identity

Visual Identity

Verbal Identity

Development

Digital

France

Europe

World

Finance

Real estate

Professional Services

La Première Brique

La Première Brique makes real estate investment accessible to everyone from just €1. But their first identity, very community-driven and offbeat, didn’t match their ambition: to become a credible player in tech and finance, while staying approachable and educational.

Naming

Strategic identity

Verbal Identity

Visual Identity

Development

Digital

Marketing

France

World

UK

USA

Health

Arts & Culture

Marques grand public

Kotcha

Kotcha is a community-driven running app. From strategy and design to commercials, we crafted a unique brand blending AI and community into a truly innovative experience.

More projects

Strategic identity

Visual Identity

Verbal Identity

Digital

Development

Marketing

France

Europe

UK

Industry & Manufacturing

Professional Services

Work With Island

With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.

Strategic identity

Verbal Identity

Digital

France

Europe

Civic & Public Services

Professional Services

Education

Ornikar

Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.

Strategic identity

Visual Identity

Verbal Identity

Development

Digital

France

Europe

World

Finance

Real estate

Professional Services

La Première Brique

La Première Brique makes real estate investment accessible to everyone from just €1. But their first identity, very community-driven and offbeat, didn’t match their ambition: to become a credible player in tech and finance, while staying approachable and educational.

Naming

Strategic identity

Verbal Identity

Visual Identity

Development

Digital

Marketing

France

World

UK

USA

Health

Arts & Culture

Marques grand public

Kotcha

Kotcha is a community-driven running app. From strategy and design to commercials, we crafted a unique brand blending AI and community into a truly innovative experience.