Informations
Primary revolutionizes medical practices by combining the best of human touch and technology. We designed a brand identity for them that is as warm as it is modern, bringing together two worlds: the IRL and the virtual. The logo, with its unique typography, incorporates the XY symbols of medicine and the five branches of primary care, reflecting the ease of use of the service. To build trust, forget the magazines published 10 years ago in the dark waiting room of your GP. The art direction focuses on a warm yellow palette, softs rounded edges and illustrations combining drawing and 3D. The photography emphasizes the human touch, reinforcing the bond between patient and practitioner. The branding extends to the practitioner's gowns and practice decorations, designed for Primary's interior designers. Medicine is an exact science, and so is design.
Credits
Executive Direction
Barthélémy Chalvet
Art Direction
Lou Bontemps, Maxime Brémond
Copywriting
Lou Bontemps
Web Development
Alexis Prévost-Maynen
Motion design
Christophe Zidler
Project Management
Jewel Annerose
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Marques grand public
Arts & Culture
Finance
Testimonial
Informations
Primary revolutionizes medical practices by combining the best of human touch and technology. We designed a brand identity for them that is as warm as it is modern, bringing together two worlds: the IRL and the virtual. The logo, with its unique typography, incorporates the XY symbols of medicine and the five branches of primary care, reflecting the ease of use of the service. To build trust, forget the magazines published 10 years ago in the dark waiting room of your GP. The art direction focuses on a warm yellow palette, softs rounded edges and illustrations combining drawing and 3D. The photography emphasizes the human touch, reinforcing the bond between patient and practitioner. The branding extends to the practitioner's gowns and practice decorations, designed for Primary's interior designers. Medicine is an exact science, and so is design.
Credits
Executive Direction
Barthélémy Chalvet
Art Direction
Lou Bontemps, Maxime Brémond
Copywriting
Lou Bontemps
Web Development
Alexis Prévost-Maynen
Motion design
Christophe Zidler
Project Management
Jewel Annerose
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Marques grand public
Arts & Culture
Finance
Testimonial
Audion is a digital audio advertising platform enabling brands to plan and run campaigns across podcasts, streaming and digital radio. Despite its leading position, its brand lacked distinctiveness. We built a bold identity rooted in a physical representation of sound.
With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.
Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.
La Première Brique makes real estate investment accessible to everyone from just €1. But their first identity, very community-driven and offbeat, didn’t match their ambition: to become a credible player in tech and finance, while staying approachable and educational.
Audion is a digital audio advertising platform enabling brands to plan and run campaigns across podcasts, streaming and digital radio. Despite its leading position, its brand lacked distinctiveness. We built a bold identity rooted in a physical representation of sound.
With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.
Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.
La Première Brique makes real estate investment accessible to everyone from just €1. But their first identity, very community-driven and offbeat, didn’t match their ambition: to become a credible player in tech and finance, while staying approachable and educational.
Kotcha is a community-driven running app. From strategy and design to commercials, we crafted a unique brand blending AI and community into a truly innovative experience.
Audion is a digital audio advertising platform enabling brands to plan and run campaigns across podcasts, streaming and digital radio. Despite its leading position, its brand lacked distinctiveness. We built a bold identity rooted in a physical representation of sound.
With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.
Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.
La Première Brique makes real estate investment accessible to everyone from just €1. But their first identity, very community-driven and offbeat, didn’t match their ambition: to become a credible player in tech and finance, while staying approachable and educational.
Audion is a digital audio advertising platform enabling brands to plan and run campaigns across podcasts, streaming and digital radio. Despite its leading position, its brand lacked distinctiveness. We built a bold identity rooted in a physical representation of sound.
With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.
Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.
La Première Brique makes real estate investment accessible to everyone from just €1. But their first identity, very community-driven and offbeat, didn’t match their ambition: to become a credible player in tech and finance, while staying approachable and educational.
