Informations

Vanishing lines and lines of code.

Patchwork offers workspaces of rare elegance, but their visual identity did not live up to the experience on site. The challenge was therefore to transcribe, in digital form, this impression of grandeur and beauty that one feels as soon as one pushes open the door of the spaces offered by the brand.
 We rethought their entire brand image - branding, design, website, UX and UI - to reveal the richness of their offer and assert a clear positioning. Patchwork does more than just rent workspaces: they design, furnish and offer tailor-made offices. We needed a platform that could match their standards, where reserving a space is as simple as it is attractive.
 The rebranding work is inspired by the interior architecture: rigorous Swiss typography, colors derived from the materials present in their premises (leather, wood, carpet, stone), and a fluid interface designed to maximize conversion. The user experience emphasizes space, light and clarity - everything that makes Patchwork unique. Here, the brand becomes a place in its own right: elegant, structured, inspiring.

Credits

Executive Direction

Barthélémy Chalvet

Creative Direction

Peter Jeannelle

Art Direction

Tony Lixivel, Yoann Verzeletti

Copywriting

Victor Brami

Web Design

Tony Lixivel, Yoann Verzeletti

Web Development

Charles Boudrant, Théo Dos Santos

Motion design

Maël Masson

Project Management

Paul Mathieu-Colin

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Marques grand public

Arts & Culture

Finance

Informations

Vanishing lines and lines of code.

Patchwork offers workspaces of rare elegance, but their visual identity did not live up to the experience on site. The challenge was therefore to transcribe, in digital form, this impression of grandeur and beauty that one feels as soon as one pushes open the door of the spaces offered by the brand.
 We rethought their entire brand image - branding, design, website, UX and UI - to reveal the richness of their offer and assert a clear positioning. Patchwork does more than just rent workspaces: they design, furnish and offer tailor-made offices. We needed a platform that could match their standards, where reserving a space is as simple as it is attractive.
 The rebranding work is inspired by the interior architecture: rigorous Swiss typography, colors derived from the materials present in their premises (leather, wood, carpet, stone), and a fluid interface designed to maximize conversion. The user experience emphasizes space, light and clarity - everything that makes Patchwork unique. Here, the brand becomes a place in its own right: elegant, structured, inspiring.

Credits

Executive Direction

Barthélémy Chalvet

Creative Direction

Peter Jeannelle

Art Direction

Tony Lixivel, Yoann Verzeletti

Copywriting

Victor Brami

Web Design

Tony Lixivel, Yoann Verzeletti

Web Development

Charles Boudrant, Théo Dos Santos

Motion design

Maël Masson

Project Management

Paul Mathieu-Colin

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Marques grand public

Arts & Culture

Finance

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