Informations

Building a brand, brick by brick.

La Première Brique makes real estate investment accessible to everyone starting from €1. However, their initial identity, very community-oriented and quirky, did not reflect their ambition: to become a credible player in tech and finance while remaining close and educational. The challenge was to translate this mission of democratizing a sector perceived as elitist into an identity that combines accessibility, trust, and performance. We supported the brand in a complete overhaul: branding, design, website, UX and UI. The objective: a clear and intuitive experience capable of attracting first-time investors without losing the seasoned ones. The artistic direction draws inspiration from the codes of construction and finance: a red inherited from brick, architectural shapes, a logo that symbolizes the collective, and 3D animations to embody yield and progression. Here, the brand becomes what it promises: an ally, an educator, and committed, a statutory player that opens real estate investment to everyone, brick by brick.

Credits

Executive Direction

Barthélémy Chalvet

Strategic Planning

Camille Perez

Creative Direction

Peter Jeannelle

Art Direction

Claudia Carvalho

Copywriting

Victor Brami

Web Design

Claudia Carvalho, Tanguy Caruel

Web Development

Thomas Sanouiller, Alexis Prevost-Maynen

3D Design

Christophe Zidler

Motion design

Maël Masson

Illustration

Maëlle Dubois

Product design

Tony Lixivel

Project Management

Grégoire Dehem

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Marques grand public

Arts & Culture

Finance

Informations

Building a brand, brick by brick.

La Première Brique makes real estate investment accessible to everyone starting from €1. However, their initial identity, very community-oriented and quirky, did not reflect their ambition: to become a credible player in tech and finance while remaining close and educational. The challenge was to translate this mission of democratizing a sector perceived as elitist into an identity that combines accessibility, trust, and performance. We supported the brand in a complete overhaul: branding, design, website, UX and UI. The objective: a clear and intuitive experience capable of attracting first-time investors without losing the seasoned ones. The artistic direction draws inspiration from the codes of construction and finance: a red inherited from brick, architectural shapes, a logo that symbolizes the collective, and 3D animations to embody yield and progression. Here, the brand becomes what it promises: an ally, an educator, and committed, a statutory player that opens real estate investment to everyone, brick by brick.

Credits

Executive Direction

Barthélémy Chalvet

Strategic Planning

Camille Perez

Creative Direction

Peter Jeannelle

Art Direction

Claudia Carvalho

Copywriting

Victor Brami

Web Design

Claudia Carvalho, Tanguy Caruel

Web Development

Thomas Sanouiller, Alexis Prevost-Maynen

3D Design

Christophe Zidler

Motion design

Maël Masson

Illustration

Maëlle Dubois

Product design

Tony Lixivel

Project Management

Grégoire Dehem

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Marques grand public

Arts & Culture

Finance

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