HelloAsso
HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.
Powerful banking, for the ambitious.
Informations
Powerful banking, for the ambitious.
South African entrepreneurs deserve a digital bank that reflects their image: accessible, innovative, and rooted in their history. The main challenge was to provide the transparency and independence lacking in a country where traditional banks remain opaque, and where professional online banks do not exist - until now. Zazu entrusted our agency with the mission of translating this balance. From the speech to the website, we designed a simple, clear graphic and editorial identity that oscillates between the modernity of online banks and the rich heritage of South African design. The logo evokes both a rising sun, a symbol of renewal, and a fan of cards, reflecting the bank's services. This design combines geometry and organic gestures to express the harmony between innovation and rootedness. Inspired by the avant-garde of the country's graphic scene in the 90s, we worked on a sober palette - patinated red, neutral tones - and a clean interface to highlight Zazu's technological grounding. Every support, from the site to the program of cards from local artists, affirms a proprietary branding. Zazu now embodies a unique synthesis of technology and culture.
Credits
Executive Direction
Barthélémy Chalvet
Creative Direction
Peter Jeannelle
Art Direction
Claudia Carvalho
Copywriting
Léa Texier
Web Design
Tony Lixivel, Yoann Verzeletti, Tanguy Caruel
Motion design
Maël Masson
Product design
Tony Lixivel
Project Management
Jewel Annerose
Art
Baptiste Boutin
Categories
Verbal identity
Visual identity
Marketing
Fashion & Beauty
Mass market brands
Arts & Culture
Finance
Testimonial
Informations
Powerful banking, for the ambitious.
South African entrepreneurs deserve a digital bank that reflects their image: accessible, innovative, and rooted in their history. The main challenge was to provide the transparency and independence lacking in a country where traditional banks remain opaque, and where professional online banks do not exist - until now. Zazu entrusted our agency with the mission of translating this balance. From the speech to the website, we designed a simple, clear graphic and editorial identity that oscillates between the modernity of online banks and the rich heritage of South African design. The logo evokes both a rising sun, a symbol of renewal, and a fan of cards, reflecting the bank's services. This design combines geometry and organic gestures to express the harmony between innovation and rootedness. Inspired by the avant-garde of the country's graphic scene in the 90s, we worked on a sober palette - patinated red, neutral tones - and a clean interface to highlight Zazu's technological grounding. Every support, from the site to the program of cards from local artists, affirms a proprietary branding. Zazu now embodies a unique synthesis of technology and culture.
Credits
Executive Direction
Barthélémy Chalvet
Creative Direction
Peter Jeannelle
Art Direction
Claudia Carvalho
Copywriting
Léa Texier
Web Design
Tony Lixivel, Yoann Verzeletti, Tanguy Caruel
Motion design
Maël Masson
Product design
Tony Lixivel
Project Management
Jewel Annerose
Art
Baptiste Boutin
Categories
Verbal identity
Visual identity
Marketing
Fashion & Beauty
Mass market brands
Arts & Culture
Finance
Testimonial
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