Homebox, the European leader in self-storage for private individuals, called on our agency to modernize its visual identity while respecting its DNA. While retaining the emblematic red and the historic logo, we enriched the brand with a secondary palette and introduced a perspective motif, evoking storage boxes. This graphic framework, designed for solid colors or immersive visuals, modernizes Homebox's image while remaining familiar. To enhance the user experience, we integrated 3D illustrations of the furniture and designed a website and mobile application with a clear, fluid interface. All visual codes were consigned to a comprehensive brandbook, ensuring perfect consistency across all digital and physical media. With this design, we were able to energize a brand while preserving its heritage. By breathing new life into Homebox in a more contemporary way, the company has strengthened its leadership position by emphasizing its commitments to simplicity, security and accessibility.