California love (We keep it rockin’)

HelloAsso Sport supports clubs, leagues and federations with membership management and online payments, free of charge. Its identity comes straight from the field: a punchy lemon yellow, playful slogans, typography inspired by 70s posters and candid, real-life photography. The parent brand’s mosaic pattern puts every member in the spotlight, one square at a time. Part of the wider HelloAsso brand architecture, the Sport offer keeps its own personality, with a dedicated logo, palette and tone.

HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.

McDonald’s Le Havre Docks and McDonald’s Grand Quevilly launched 24/7 home delivery; Bruno was given full creative freedom to design an outdoor campaign reaching a broad audience, from students to night-shift workers.

Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.