Starting a business shouldn't be a headache.
LegalPlace is a SaaS that centralizes all the needs of entrepreneurs - from banking to domiciliation, including the management of contracts and administrative obligations. A universal tool that combines accessibility and technology to support people.
Our collaboration has resulted in a complete rebranding - web design, art direction, tone of voice, logo, UI/UX and product design - to establish LegalPlace as the benchmark for entrepreneurs.
The design is inspired by the concept of the guide, striking a balance between expertise and accessibility. The key-shaped logo embodies openness. The color palette reinforces this identity: black and white for rigor, yellow for administration and blue for digital trust. Beige softens the whole for a more human approach.
The UX/UI combines modernity and simplicity with a premium, fluid and intuitive design. The technology is at the service of the user to offer clear navigation and tailor-made support.
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