The rules are meant to be broken
When every running app talks about performance, Kotcha chose to talk about people.
In a crowded market driven by data and AI, Kotcha built an identity that puts people first.
Not a product, but a movement. A brand shaped by community, simplicity, and purpose. Inspired by its cofounder Eliud Kipchoge, the embodiment of discipline and humility.
From strategy to commercial shooting, we turned a running app into a collective experience. The logo’s three swallows capture the brand’s core belief: Running is a team sport. Just like birds in flight, runners go faster and further together. Every element of the brand, from the name to the tone of voice, from the UI to the launch campaign, was designed to reflect that idea.
The result is an app that feels like no other running app, yet instantly familiar. A brand that blends sport and culture, technology and emotion. Kotcha isn’t just another running app. It’s a state of mind.
Plus de projets
Far more than a driving school.
Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.
Bad news
McDonald’s Le Havre Docks and McDonald’s Grand Quevilly have launched 24/7 home delivery; Bruno was given full creative freedom to design an outdoor campaign that would resonate with a wide audience, from students to night-shift workers.
Building a brand, brick by brick.
La Première Brique makes real estate investment accessible to everyone from just €1. But their first identity, very community-driven and offbeat, didn’t match their ambition: to become a credible player in tech and finance, while staying approachable and educational.