Building a brand, brick by brick.
La Première Brique makes real estate investment accessible to everyone from just €1. But their first identity, very community-driven and offbeat, didn’t match their ambition: to become a credible player in tech and finance, while staying approachable and educational.
The challenge was to translate this mission, democratizing a sector often seen as elitist, into an identity that combines accessibility, trust, and performance.
We guided the brand through a complete overhaul: branding, design, website, UX and UI. The goal: a clear and intuitive experience, able to win over first-time investors without losing the seasoned ones.
The art direction draws inspiration from the codes of construction and finance: a red shade derived from brick, architectural forms, a logo symbolizing community, and 3D animations to embody growth and performance.
Here, the brand becomes what it promises to be: friendly, educational, and committed. A credible player opening up real estate investment to everyone, brick by brick.
Plus de projets
McDonald's Moon Cup
Bruno agency created a campaign for McDonald’s Le Havre and Grand Quevilly to announce the launch of 24 hour food delivery: a Call of Duty tournament live-streamed on Twitch, which drew over 262,000 viewers.
Bad news
McDonald’s Le Havre Docks and McDonald’s Grand Quevilly have launched 24/7 home delivery; Bruno was given full creative freedom to design an outdoor campaign that would resonate with a wide audience, from students to night-shift workers.
Starting a business shouldn't be a headache.
LegalPlace simplifies the life of entrepreneurs with an all-in-one platform, from banking to administrative management. To assert its positioning, we have rethought its identity: a clean and accessible design, a key-shaped logo symbolizing openness, and a fluid UX that puts technology at the service of people.