Vanishing lines and lines of code.
Patchwork offers workspaces of rare elegance, but their visual identity did not live up to the experience on site. The challenge was therefore to transcribe, in digital form, this impression of grandeur and beauty that one feels as soon as one pushes open the door of the spaces offered by the brand.
We rethought their entire brand image - branding, design, website, UX and UI - to reveal the richness of their offer and assert a clear positioning. Patchwork does more than just rent workspaces: they design, furnish and offer tailor-made offices. We needed a platform that could match their standards, where reserving a space is as simple as it is attractive.
The rebranding work is inspired by the interior architecture: rigorous Swiss typography, colors derived from the materials present in their premises (leather, wood, carpet, stone), and a fluid interface designed to maximize conversion. The user experience emphasizes space, light and clarity - everything that makes Patchwork unique. Here, the brand becomes a place in its own right: elegant, structured, inspiring.
Plus de projets
McDonald's Moon Cup
Bruno agency created a campaign for McDonald’s Le Havre and Grand Quevilly to announce the launch of 24 hour food delivery: a Call of Duty tournament live-streamed on Twitch, which drew over 262,000 viewers.
Bad news
McDonald’s Le Havre Docks and McDonald’s Grand Quevilly have launched 24/7 home delivery; Bruno was given full creative freedom to design an outdoor campaign that would resonate with a wide audience, from students to night-shift workers.
Starting a business shouldn't be a headache.
LegalPlace simplifies the life of entrepreneurs with an all-in-one platform, from banking to administrative management. To assert its positioning, we have rethought its identity: a clean and accessible design, a key-shaped logo symbolizing openness, and a fluid UX that puts technology at the service of people.