Informations

A new way to showcase the product.

We launched Sumeria's first advertising campaign, the bank account by Lydia. Several short films, absurd and funny, built around a simple promise: Sumeria is so good that you'll talk about it… a little too much. Each film features a comedic duo in the tradition of the "white clown" and "the auguste." Filmed from a zenithal view above a counter, table, or ticket booth, we only see their hands, with a phone in the center displaying the Sumeria app in action. A simple idea, a light setup, but an infinite playground. Originally designed to adapt to all formats, this campaign has been broadcast on streaming platforms and in cinemas all over France.

Credits

Executive Direction

Barthélémy Chalvet

Strategic Planning

Prénom Nom

Creative Direction

Peter Jeannelle

Art Direction

Mariela Ugarte

Copywriting

Victor Brami

Motion design

Maël Masson, Shayan Fabre

Project Management

Paul Mathieu-Colin

Categories

Informations

A new way to showcase the product.

We launched Sumeria's first advertising campaign, the bank account by Lydia. Several short films, absurd and funny, built around a simple promise: Sumeria is so good that you'll talk about it… a little too much. Each film features a comedic duo in the tradition of the "white clown" and "the auguste." Filmed from a zenithal view above a counter, table, or ticket booth, we only see their hands, with a phone in the center displaying the Sumeria app in action. A simple idea, a light setup, but an infinite playground. Originally designed to adapt to all formats, this campaign has been broadcast on streaming platforms and in cinemas all over France.

Credits

Executive Direction

Barthélémy Chalvet

Strategic Planning

Prénom Nom

Creative Direction

Peter Jeannelle

Art Direction

Mariela Ugarte

Copywriting

Victor Brami

Motion design

Maël Masson, Shayan Fabre

Project Management

Paul Mathieu-Colin

Categories