HelloAsso
HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.
Rimowa x Pokemon 30 years anniversary
Informations
Rimowa x Pokemon 30 years anniversary
Rimowa came to us for a collaboration with Pokémon, built around the franchise's 30th anniversary. The brief asked for a real meeting between the two worlds, with both universes fully present in a single object. We started with the product. The Rimowa silhouette, its grooved aluminium shell, its proportions, was redrawn to live inside the Pokémon universe. The forms carry both signatures at once, the precision of Rimowa and the texture of Pokémon, so the case feels like it always belonged there. From there we staged a handful of Pokémon with the products, building compositions where character and object share the same line and volume. The grooves of the shell answer the shape of the Pokémon, the surfaces talk to each other, and the whole thing reads as one design. Thirty years of Pokémon, seen through Rimowa's craft, for an object that lands with both audiences.
Credits
Executive Direction
Barthélémy Chalvet
Creative Direction
Pierre Jeannelle
Illustration
Maëlle Dubois
Project Management
Éléonore Biberon
Client
Marin Mornieux
Categories
Illustration
Mass market brands
Informations
Rimowa x Pokemon 30 years anniversary
Rimowa came to us for a collaboration with Pokémon, built around the franchise's 30th anniversary. The brief asked for a real meeting between the two worlds, with both universes fully present in a single object. We started with the product. The Rimowa silhouette, its grooved aluminium shell, its proportions, was redrawn to live inside the Pokémon universe. The forms carry both signatures at once, the precision of Rimowa and the texture of Pokémon, so the case feels like it always belonged there. From there we staged a handful of Pokémon with the products, building compositions where character and object share the same line and volume. The grooves of the shell answer the shape of the Pokémon, the surfaces talk to each other, and the whole thing reads as one design. Thirty years of Pokémon, seen through Rimowa's craft, for an object that lands with both audiences.
Credits
Executive Direction
Barthélémy Chalvet
Creative Direction
Pierre Jeannelle
Illustration
Maëlle Dubois
Project Management
Éléonore Biberon
Client
Marin Mornieux
Categories
Illustration
Mass market brands
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