Informations
Rimowa came to us for a collaboration with Pokémon, built around the franchise's 30th anniversary. The brief asked for a real meeting between the two worlds, with both universes fully present in a single object. We started with the product. The Rimowa silhouette, its grooved aluminium shell, its proportions, was redrawn to live inside the Pokémon universe. The forms carry both signatures at once, the precision of Rimowa and the texture of Pokémon, so the case feels like it always belonged there. From there we staged a handful of Pokémon with the products, building compositions where character and object share the same line and volume. The grooves of the shell answer the shape of the Pokémon, the surfaces talk to each other, and the whole thing reads as one design. Thirty years of Pokémon, seen through Rimowa's craft, for an object that lands with both audiences.
Credits
Executive Direction
Barthélémy Chalvet
Creative Direction
Pierre Jeannelle
Illustration
Maëlle Dubois
Project Management
Éléonore Biberon
Client
Marin Mornieux
Categories
Illustration
Mass market brands
Informations
Rimowa came to us for a collaboration with Pokémon, built around the franchise's 30th anniversary. The brief asked for a real meeting between the two worlds, with both universes fully present in a single object. We started with the product. The Rimowa silhouette, its grooved aluminium shell, its proportions, was redrawn to live inside the Pokémon universe. The forms carry both signatures at once, the precision of Rimowa and the texture of Pokémon, so the case feels like it always belonged there. From there we staged a handful of Pokémon with the products, building compositions where character and object share the same line and volume. The grooves of the shell answer the shape of the Pokémon, the surfaces talk to each other, and the whole thing reads as one design. Thirty years of Pokémon, seen through Rimowa's craft, for an object that lands with both audiences.
Credits
Executive Direction
Barthélémy Chalvet
Creative Direction
Pierre Jeannelle
Illustration
Maëlle Dubois
Project Management
Éléonore Biberon
Client
Marin Mornieux
Categories
Illustration
Mass market brands
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Bringing a legendary place to life beyond its walls. Studios Ferber is one of France’s most legendary recording studios, welcoming artists from around the world since the 1970s. Bruno worked with the teams to create a brand identity capable of celebrating this cultural legacy while opening the studios up to new audiences and possibilities.
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Cure51 is a French TechBio company determined to eradicate cancer by 2035. We created a strategic, visual, and verbal identity, along with a new website, to reflect their radical approach and bring together a global research community.
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Bringing a legendary place to life beyond its walls. Studios Ferber is one of France’s most legendary recording studios, welcoming artists from around the world since the 1970s. Bruno worked with the teams to create a brand identity capable of celebrating this cultural legacy while opening the studios up to new audiences and possibilities.
Elevo is a talent management platform built around human relationships. Bruno designed its brand identity and website to express a calmer, more human vision of technology.
Cure51 is a French TechBio company determined to eradicate cancer by 2035. We created a strategic, visual, and verbal identity, along with a new website, to reflect their radical approach and bring together a global research community.
Audion is a digital audio advertising platform enabling brands to plan and run campaigns across podcasts, streaming and digital radio. Despite its leading position, its brand lacked distinctiveness. We built a bold identity rooted in a physical representation of sound.
Bringing a legendary place to life beyond its walls. Studios Ferber is one of France’s most legendary recording studios, welcoming artists from around the world since the 1970s. Bruno worked with the teams to create a brand identity capable of celebrating this cultural legacy while opening the studios up to new audiences and possibilities.
Elevo is a talent management platform built around human relationships. Bruno designed its brand identity and website to express a calmer, more human vision of technology.
Cure51 is a French TechBio company determined to eradicate cancer by 2035. We created a strategic, visual, and verbal identity, along with a new website, to reflect their radical approach and bring together a global research community.
Audion is a digital audio advertising platform enabling brands to plan and run campaigns across podcasts, streaming and digital radio. Despite its leading position, its brand lacked distinctiveness. We built a bold identity rooted in a physical representation of sound.
