Varsity
Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
Informations
Bad news: we deliver at night too.
McDonald’s Le Havre Docks and McDonald’s Grand Quevilly have launched 24 hours home delivery; Bruno was given full creative freedom to design an outdoor campaign that would resonate with a wide audience, from students to night-shift workers. We started from a double premise: in the French imagination, McDonald’s is the face of fast food, and fast food itself is seen as a guilty pleasure. This campaign embraces that status of a delicious forbidden treat, even playing up the irony.
Credits
Executive Direction
Barthélémy Chalvet, Léonard Chalvet
Creative Direction
Pierre Jeannelle
Head of Production
Andréa Jouannet
Art Direction
Claudia Carvalho, Agathe Leroux
Copywriting
Léa Texier
Project Management
Paul Mathieu-Colin, Éléonore Biberon
Categories
Verbal identity
Visual identity
Mass market brands
Entertainment
Agri-food
Informations
Bad news: we deliver at night too.
McDonald’s Le Havre Docks and McDonald’s Grand Quevilly have launched 24 hours home delivery; Bruno was given full creative freedom to design an outdoor campaign that would resonate with a wide audience, from students to night-shift workers. We started from a double premise: in the French imagination, McDonald’s is the face of fast food, and fast food itself is seen as a guilty pleasure. This campaign embraces that status of a delicious forbidden treat, even playing up the irony.
Credits
Executive Direction
Barthélémy Chalvet, Léonard Chalvet
Creative Direction
Pierre Jeannelle
Head of Production
Andréa Jouannet
Art Direction
Claudia Carvalho, Agathe Leroux
Copywriting
Léa Texier
Project Management
Paul Mathieu-Colin, Éléonore Biberon
Categories
Verbal identity
Visual identity
Mass market brands
Entertainment
Agri-food







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Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
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Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.

Alaska State Archives is a public institution responsible for preserving the state’s records. We redesigned the entire interface while respecting the institutional constraints of working with a government body, and brought Alaska’s history to the forefront by turning archival materials into core design elements.

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Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.

Alaska State Archives is a public institution responsible for preserving the state’s records. We redesigned the entire interface while respecting the institutional constraints of working with a government body, and brought Alaska’s history to the forefront by turning archival materials into core design elements.

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