HelloAsso
HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.
Informations
Bad news: we deliver at night too.
McDonald’s Le Havre Docks and McDonald’s Grand Quevilly have launched 24 hours home delivery; Bruno was given full creative freedom to design an outdoor campaign that would resonate with a wide audience, from students to night-shift workers. We started from a double premise: in the French imagination, McDonald’s is the face of fast food, and fast food itself is seen as a guilty pleasure. This campaign embraces that status of a delicious forbidden treat, even playing up the irony.
Credits
Executive Direction
Barthélémy Chalvet, Léonard Chalvet
Creative Direction
Pierre Jeannelle
Head of Production
Andréa Jouannet
Art Direction
Claudia Carvalho, Agathe Leroux
Copywriting
Léa Texier
Project Management
Paul Mathieu-Colin, Éléonore Biberon
Categories
Verbal identity
Visual identity
Mass market brands
Entertainment
Agri-food
Informations
Bad news: we deliver at night too.
McDonald’s Le Havre Docks and McDonald’s Grand Quevilly have launched 24 hours home delivery; Bruno was given full creative freedom to design an outdoor campaign that would resonate with a wide audience, from students to night-shift workers. We started from a double premise: in the French imagination, McDonald’s is the face of fast food, and fast food itself is seen as a guilty pleasure. This campaign embraces that status of a delicious forbidden treat, even playing up the irony.
Credits
Executive Direction
Barthélémy Chalvet, Léonard Chalvet
Creative Direction
Pierre Jeannelle
Head of Production
Andréa Jouannet
Art Direction
Claudia Carvalho, Agathe Leroux
Copywriting
Léa Texier
Project Management
Paul Mathieu-Colin, Éléonore Biberon
Categories
Verbal identity
Visual identity
Mass market brands
Entertainment
Agri-food







HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.

McDonald’s Le Havre Docks and McDonald’s Grand Quevilly launched 24/7 home delivery; Bruno was given full creative freedom to design an outdoor campaign reaching a broad audience, from students to night-shift workers.

Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.

HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.

McDonald’s Le Havre Docks and McDonald’s Grand Quevilly launched 24/7 home delivery; Bruno was given full creative freedom to design an outdoor campaign reaching a broad audience, from students to night-shift workers.

Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.
Until now, Qwant was the search engine that knew nothing about you. That’s still true — but there are a few new developments. Qwant is positioning itself as a pioneer by integrating AI into its product and is gradually, yet steadily, moving toward independent indexing.

HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.

McDonald’s Le Havre Docks and McDonald’s Grand Quevilly launched 24/7 home delivery; Bruno was given full creative freedom to design an outdoor campaign reaching a broad audience, from students to night-shift workers.

Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.

HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.

McDonald’s Le Havre Docks and McDonald’s Grand Quevilly launched 24/7 home delivery; Bruno was given full creative freedom to design an outdoor campaign reaching a broad audience, from students to night-shift workers.

Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.