Varsity
Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
A piece of Alaska’s history, preserved.
Informations
A piece of Alaska’s history, preserved.
Whether we like it or not, branding carries a huge cultural responsibility. And whenever we can, we’re proud to put that responsibility at the service of the public good. The Alaska State Archives, the public institution responsible for preserving the state’s records, was relying on an outdated platform designed mostly as a storage tool: hard to read, unintuitive, and far from today’s digital standards. For them, we redesigned the entire interface while carefully respecting the institutional constraints that come with working for a government body and a state institution. To meet those constraints, the art direction remains deliberately minimal: a modernized historic blue, paired with Helvetica, a Swiss typeface that brings neutrality, clarity, and legibility. The project’s character lies elsewhere: in the way it brings the archives themselves to the forefront. Photographs, documents, and artefacts become the real design elements. Often isolated on dark backgrounds, they gain presence and impact. The interface steps back so the content can take the lead. We wanted to give the archives the space to exist, circulate, and stand the test of time. A platform designed as a vessel for history: sober, accessible, and timeless.
Credits
Executive Direction
Barthélémy Chalvet
Creative Direction
Pierre Jeannelle
Art Direction
Claudia Carvhalo, Agathe Leroux
Graphic Design
Maëlle Dubois, Tanguy Caruel, Louis Prochwicz
Web Design
Claudia Carvhalo, Agathe Leroux
Categories
Visual identity
Web design
Branding
Civic & Public Services
Informations
A piece of Alaska’s history, preserved.
Whether we like it or not, branding carries a huge cultural responsibility. And whenever we can, we’re proud to put that responsibility at the service of the public good. The Alaska State Archives, the public institution responsible for preserving the state’s records, was relying on an outdated platform designed mostly as a storage tool: hard to read, unintuitive, and far from today’s digital standards. For them, we redesigned the entire interface while carefully respecting the institutional constraints that come with working for a government body and a state institution. To meet those constraints, the art direction remains deliberately minimal: a modernized historic blue, paired with Helvetica, a Swiss typeface that brings neutrality, clarity, and legibility. The project’s character lies elsewhere: in the way it brings the archives themselves to the forefront. Photographs, documents, and artefacts become the real design elements. Often isolated on dark backgrounds, they gain presence and impact. The interface steps back so the content can take the lead. We wanted to give the archives the space to exist, circulate, and stand the test of time. A platform designed as a vessel for history: sober, accessible, and timeless.
Credits
Executive Direction
Barthélémy Chalvet
Creative Direction
Pierre Jeannelle
Art Direction
Claudia Carvhalo, Agathe Leroux
Graphic Design
Maëlle Dubois, Tanguy Caruel, Louis Prochwicz
Web Design
Claudia Carvhalo, Agathe Leroux
Categories
Visual identity
Web design
Branding
Civic & Public Services
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