HelloAsso
HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.
CRM = Cleverly Rapid & Magnetic
Informations
CRM = Cleverly Rapid & Magnetic
Batch, a platform that makes CRM strategies fast and automated, consulted us for a total redesign of their website and branding. We designed an energetic identity, using a palette of vibrant complementary hues for maximum contrast. The branding emphasizes the human touch through carefully selected photos and freehand illustrations enriching the graphic identity. The color palette was designed in two stages: bold, vivid hues for marketing elements, and softer variations for section backgrounds or illustrations. The typography, round with a slight serif, adds softness and sophistication. Clipped photos on colored backgrounds show smiling people, accentuating the brand's human and approachable aspect. We also reworked the logo, adjusting the thickness of the line under the name and the proportions of the letters for visual harmony. All these elements were integrated into the website, the online ambassador for this warm, accessible new identity. “Batch you didn't see that coming!” a customer with an approximate sense of humor might have said.
Credits
Executive Direction
Barthélémy Chalvet
Art Direction
Lou Bontemps, Claudia Carvalho
Categories
Visual identity
Mass market brands
Professional Services
AI
Informations
CRM = Cleverly Rapid & Magnetic
Batch, a platform that makes CRM strategies fast and automated, consulted us for a total redesign of their website and branding. We designed an energetic identity, using a palette of vibrant complementary hues for maximum contrast. The branding emphasizes the human touch through carefully selected photos and freehand illustrations enriching the graphic identity. The color palette was designed in two stages: bold, vivid hues for marketing elements, and softer variations for section backgrounds or illustrations. The typography, round with a slight serif, adds softness and sophistication. Clipped photos on colored backgrounds show smiling people, accentuating the brand's human and approachable aspect. We also reworked the logo, adjusting the thickness of the line under the name and the proportions of the letters for visual harmony. All these elements were integrated into the website, the online ambassador for this warm, accessible new identity. “Batch you didn't see that coming!” a customer with an approximate sense of humor might have said.
Credits
Executive Direction
Barthélémy Chalvet
Art Direction
Lou Bontemps, Claudia Carvalho
Categories
Visual identity
Mass market brands
Professional Services
AI
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