Informations
Get your best floral shirts ready. Bruno takes you to sunny California, home of Cordial, a company specializing in communication solutions. Cordial called on our agency to revitalize its visual identity and harmonize its marketing materials. Inspired by California's sunny landscapes, we developed a warm, reassuring color palette, evoking sunsets and the ocean, to reflect the brand's warm, human values. We selected Poppins typography, with its round, contemporary shapes, to bring a modern, uncluttered aesthetic to the whole. Motifs inspired by the 60s and 70s, modernized by luminous hues, recall waves and sunlight, reinforcing the link with nature so dear to Cordial. A brandmark has been designed, playing on negative spaces to create two dialogue bubbles, symbolizing the simplified communication offered by Cordial.
Credits
Creative Direction
Barthélémy Chalvet
Art Direction
Lou Bontemps, Claudia Carvalho
Project Management
Jewel Annerose
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Marques grand public
Arts & Culture
Finance
Informations
Get your best floral shirts ready. Bruno takes you to sunny California, home of Cordial, a company specializing in communication solutions. Cordial called on our agency to revitalize its visual identity and harmonize its marketing materials. Inspired by California's sunny landscapes, we developed a warm, reassuring color palette, evoking sunsets and the ocean, to reflect the brand's warm, human values. We selected Poppins typography, with its round, contemporary shapes, to bring a modern, uncluttered aesthetic to the whole. Motifs inspired by the 60s and 70s, modernized by luminous hues, recall waves and sunlight, reinforcing the link with nature so dear to Cordial. A brandmark has been designed, playing on negative spaces to create two dialogue bubbles, symbolizing the simplified communication offered by Cordial.
Credits
Creative Direction
Barthélémy Chalvet
Art Direction
Lou Bontemps, Claudia Carvalho
Project Management
Jewel Annerose
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Marques grand public
Arts & Culture
Finance
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With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.
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With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.
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Audion is a digital audio advertising platform enabling brands to plan and run campaigns across podcasts, streaming and digital radio. Despite its leading position, its brand lacked distinctiveness. We built a bold identity rooted in a physical representation of sound.
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