Varsity
Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
Informations
California love (We keep it rockin’)
Get your best floral shirts ready. Bruno takes you to sunny California, home of Cordial, a company specializing in communication solutions. Cordial called on our agency to revitalize its visual identity and harmonize its marketing materials. Inspired by California's sunny landscapes, we developed a warm, reassuring color palette, evoking sunsets and the ocean, to reflect the brand's warm, human values. We selected Poppins typography, with its round, contemporary shapes, to bring a modern, uncluttered aesthetic to the whole. Motifs inspired by the 60s and 70s, modernized by luminous hues, recall waves and sunlight, reinforcing the link with nature so dear to Cordial. A brandmark has been designed, playing on negative spaces to create two dialogue bubbles, symbolizing the simplified communication offered by Cordial.
Credits
Creative Direction
Barthélémy Chalvet
Art Direction
Lou Bontemps, Claudia Carvalho
Project Management
Jewel Annerose
Categories
Informations
California love (We keep it rockin’)
Get your best floral shirts ready. Bruno takes you to sunny California, home of Cordial, a company specializing in communication solutions. Cordial called on our agency to revitalize its visual identity and harmonize its marketing materials. Inspired by California's sunny landscapes, we developed a warm, reassuring color palette, evoking sunsets and the ocean, to reflect the brand's warm, human values. We selected Poppins typography, with its round, contemporary shapes, to bring a modern, uncluttered aesthetic to the whole. Motifs inspired by the 60s and 70s, modernized by luminous hues, recall waves and sunlight, reinforcing the link with nature so dear to Cordial. A brandmark has been designed, playing on negative spaces to create two dialogue bubbles, symbolizing the simplified communication offered by Cordial.
Credits
Creative Direction
Barthélémy Chalvet
Art Direction
Lou Bontemps, Claudia Carvalho
Project Management
Jewel Annerose
Categories





















Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
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Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.

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Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.

Alaska State Archives is a public institution responsible for preserving the state’s records. We redesigned the entire interface while respecting the institutional constraints of working with a government body, and brought Alaska’s history to the forefront by turning archival materials into core design elements.

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.

Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.

Alaska State Archives is a public institution responsible for preserving the state’s records. We redesigned the entire interface while respecting the institutional constraints of working with a government body, and brought Alaska’s history to the forefront by turning archival materials into core design elements.

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.