Get your best floral shirts ready. Bruno takes you to sunny California, home of Cordial, a company specializing in communication solutions. Cordial called on our agency to revitalize its visual identity and harmonize its marketing materials. Inspired by California's sunny landscapes, we developed a warm, reassuring color palette, evoking sunsets and the ocean, to reflect the brand's warm, human values. We selected Poppins typography, with its round, contemporary shapes, to bring a modern, uncluttered aesthetic to the whole. Motifs inspired by the 60s and 70s, modernized by luminous hues, recall waves and sunlight, reinforcing the link with nature so dear to Cordial. A brandmark has been designed, playing on negative spaces to create two dialogue bubbles, symbolizing the simplified communication offered by Cordial.