Informations

California love (We keep it rockin’)

Get your best floral shirts ready. Bruno takes you to sunny California, home of Cordial, a company specializing in communication solutions. Cordial called on our agency to revitalize its visual identity and harmonize its marketing materials. Inspired by California's sunny landscapes, we developed a warm, reassuring color palette, evoking sunsets and the ocean, to reflect the brand's warm, human values. We selected Poppins typography, with its round, contemporary shapes, to bring a modern, uncluttered aesthetic to the whole. Motifs inspired by the 60s and 70s, modernized by luminous hues, recall waves and sunlight, reinforcing the link with nature so dear to Cordial. A brandmark has been designed, playing on negative spaces to create two dialogue bubbles, symbolizing the simplified communication offered by Cordial.

Credits

Creative Direction

Barthélémy Chalvet

Art Direction

Lou Bontemps, Claudia Carvalho

Project Management

Jewel Annerose

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Marques grand public

Arts & Culture

Finance

Informations

California love (We keep it rockin’)

Get your best floral shirts ready. Bruno takes you to sunny California, home of Cordial, a company specializing in communication solutions. Cordial called on our agency to revitalize its visual identity and harmonize its marketing materials. Inspired by California's sunny landscapes, we developed a warm, reassuring color palette, evoking sunsets and the ocean, to reflect the brand's warm, human values. We selected Poppins typography, with its round, contemporary shapes, to bring a modern, uncluttered aesthetic to the whole. Motifs inspired by the 60s and 70s, modernized by luminous hues, recall waves and sunlight, reinforcing the link with nature so dear to Cordial. A brandmark has been designed, playing on negative spaces to create two dialogue bubbles, symbolizing the simplified communication offered by Cordial.

Credits

Creative Direction

Barthélémy Chalvet

Art Direction

Lou Bontemps, Claudia Carvalho

Project Management

Jewel Annerose

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Marques grand public

Arts & Culture

Finance

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