AIUC
The Artificial Intelligence Underwriting Company certifies and insures AI agents, enabling enterprises to adopt them with confidence. Bruno created a brand identity that embodies the rigour and authority of a standard set to shape the industry.
Informations
The rules are meant to be broken
When every running app talks about performance, Kotcha chose to talk about people. In a crowded market driven by data and AI, Kotcha built an identity that puts people first. Not a product, but a movement. A brand shaped by community, simplicity, and purpose. Inspired by its cofounder Eliud Kipchoge, the embodiment of discipline and humility. From strategy to commercial shooting, we turned a running app into a collective experience. The logo’s three swallows capture the brand’s core belief: Running is a team sport. Just like birds in flight, runners go faster and further together. Every element of the brand, from the name to the tone of voice, from the UI to the launch campaign, was designed to reflect that idea. The result is an app that feels like no other running app, yet instantly familiar. A brand that blends sport and culture, technology and emotion. Kotcha isn’t just another running app. It’s a state of mind.
Credits
Executive Direction
Barthélémy Chalvet
Strategic Planning
Camille Perez
Creative Direction
Pierre Jeannelle
Art Direction
Mariela Ugarte
Copywriting
Victor Brami
Web Design
Mariela Ugarte, Louis Prochwicz, Shayan Fabre, Baptiste Boutin
Web Development
Théo Dos Santos
Motion design
Shayan Fabre
Project Management
Eleonore Biberon
Video
Alexis Vaz
Photography
Vincent Clair
Art
Anna Frants
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Mass market brands
Arts & Culture
Finance
Informations
The rules are meant to be broken
When every running app talks about performance, Kotcha chose to talk about people. In a crowded market driven by data and AI, Kotcha built an identity that puts people first. Not a product, but a movement. A brand shaped by community, simplicity, and purpose. Inspired by its cofounder Eliud Kipchoge, the embodiment of discipline and humility. From strategy to commercial shooting, we turned a running app into a collective experience. The logo’s three swallows capture the brand’s core belief: Running is a team sport. Just like birds in flight, runners go faster and further together. Every element of the brand, from the name to the tone of voice, from the UI to the launch campaign, was designed to reflect that idea. The result is an app that feels like no other running app, yet instantly familiar. A brand that blends sport and culture, technology and emotion. Kotcha isn’t just another running app. It’s a state of mind.
Credits
Executive Direction
Barthélémy Chalvet
Strategic Planning
Camille Perez
Creative Direction
Pierre Jeannelle
Art Direction
Mariela Ugarte
Copywriting
Victor Brami
Web Design
Mariela Ugarte, Louis Prochwicz, Shayan Fabre, Baptiste Boutin
Web Development
Théo Dos Santos
Motion design
Shayan Fabre
Project Management
Eleonore Biberon
Video
Alexis Vaz
Photography
Vincent Clair
Art
Anna Frants
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Mass market brands
Arts & Culture
Finance
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