HelloAsso
HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.
Informations
Building a brand, brick by brick.
La Première Brique makes real estate investment accessible to everyone starting from €1. However, their initial identity, very community-oriented and quirky, did not reflect their ambition: to become a credible player in tech and finance while remaining close and educational. The challenge was to translate this mission of democratizing a sector perceived as elitist into an identity that combines accessibility, trust, and performance. We supported the brand in a complete overhaul: branding, design, website, UX and UI. The objective: a clear and intuitive experience capable of attracting first-time investors without losing the seasoned ones. The artistic direction draws inspiration from the codes of construction and finance: a red inherited from brick, architectural shapes, a logo that symbolizes the collective, and 3D animations to embody yield and progression. Here, the brand becomes what it promises: an ally, an educator, and committed, a statutory player that opens real estate investment to everyone, brick by brick.
Credits
Executive Direction
Barthélémy Chalvet
Strategic Planning
Camille Perez
Creative Direction
Pierre Jeannelle
Art Direction
Claudia Carvalho
Copywriting
Victor Brami
Web Design
Claudia Carvalho, Tanguy Caruel
Web Development
Thomas Sanouiller, Alexis Prevost-Maynen
3D Design
Christophe Zidler
Motion design
Maël Masson
Illustration
Maëlle Dubois
Product design
Tony Lixivel
Project Management
Grégoire Dehem
Categories
Digital
Verbal identity
Visual identity
Strategic identity
Development
Professional Services
Real estate
Finance
Informations
Building a brand, brick by brick.
La Première Brique makes real estate investment accessible to everyone starting from €1. However, their initial identity, very community-oriented and quirky, did not reflect their ambition: to become a credible player in tech and finance while remaining close and educational. The challenge was to translate this mission of democratizing a sector perceived as elitist into an identity that combines accessibility, trust, and performance. We supported the brand in a complete overhaul: branding, design, website, UX and UI. The objective: a clear and intuitive experience capable of attracting first-time investors without losing the seasoned ones. The artistic direction draws inspiration from the codes of construction and finance: a red inherited from brick, architectural shapes, a logo that symbolizes the collective, and 3D animations to embody yield and progression. Here, the brand becomes what it promises: an ally, an educator, and committed, a statutory player that opens real estate investment to everyone, brick by brick.
Credits
Executive Direction
Barthélémy Chalvet
Strategic Planning
Camille Perez
Creative Direction
Pierre Jeannelle
Art Direction
Claudia Carvalho
Copywriting
Victor Brami
Web Design
Claudia Carvalho, Tanguy Caruel
Web Development
Thomas Sanouiller, Alexis Prevost-Maynen
3D Design
Christophe Zidler
Motion design
Maël Masson
Illustration
Maëlle Dubois
Product design
Tony Lixivel
Project Management
Grégoire Dehem
Categories
Digital
Verbal identity
Visual identity
Strategic identity
Development
Professional Services
Real estate
Finance




















HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.

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HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.

Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.

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HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.

Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.

Alaska State Archives is a public institution responsible for preserving the state’s records. We redesigned the entire interface while respecting the institutional constraints of working with a government body, and brought Alaska’s history to the forefront by turning archival materials into core design elements.

HelloAsso is the management platform for non-profits, free and built on solidarity. Bruno created a strategic, verbal and visual identity, based on a new brand architecture, that gives a face to the individuals behind every collective.

Rebranding Varsity, a European VC fund, with a warm and human identity built around one idea: founders think better when they're backed by more than one mind.
Celeres designs, integrates and supports the software and systems that critical missions depend on across space, defence, transport and public services. We created a strategic, visual and verbal identity, along with a new website, to reveal its essential role in environments where failure is not an option.

Alaska State Archives is a public institution responsible for preserving the state’s records. We redesigned the entire interface while respecting the institutional constraints of working with a government body, and brought Alaska’s history to the forefront by turning archival materials into core design elements.