AIUC
The Artificial Intelligence Underwriting Company certifies and insures AI agents, enabling enterprises to adopt them with confidence. Bruno created a brand identity that embodies the rigour and authority of a standard set to shape the industry.
Informations
Building a brand, brick by brick.
La Première Brique makes real estate investment accessible to everyone starting from €1. However, their initial identity, very community-oriented and quirky, did not reflect their ambition: to become a credible player in tech and finance while remaining close and educational. The challenge was to translate this mission of democratizing a sector perceived as elitist into an identity that combines accessibility, trust, and performance. We supported the brand in a complete overhaul: branding, design, website, UX and UI. The objective: a clear and intuitive experience capable of attracting first-time investors without losing the seasoned ones. The artistic direction draws inspiration from the codes of construction and finance: a red inherited from brick, architectural shapes, a logo that symbolizes the collective, and 3D animations to embody yield and progression. Here, the brand becomes what it promises: an ally, an educator, and committed, a statutory player that opens real estate investment to everyone, brick by brick.
Credits
Executive Direction
Barthélémy Chalvet
Strategic Planning
Camille Perez
Creative Direction
Pierre Jeannelle
Art Direction
Claudia Carvalho
Copywriting
Victor Brami
Web Design
Claudia Carvalho, Tanguy Caruel
Web Development
Thomas Sanouiller, Alexis Prevost-Maynen
3D Design
Christophe Zidler
Motion design
Maël Masson
Illustration
Maëlle Dubois
Product design
Tony Lixivel
Project Management
Grégoire Dehem
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Mass market brands
Arts & Culture
Finance
Informations
Building a brand, brick by brick.
La Première Brique makes real estate investment accessible to everyone starting from €1. However, their initial identity, very community-oriented and quirky, did not reflect their ambition: to become a credible player in tech and finance while remaining close and educational. The challenge was to translate this mission of democratizing a sector perceived as elitist into an identity that combines accessibility, trust, and performance. We supported the brand in a complete overhaul: branding, design, website, UX and UI. The objective: a clear and intuitive experience capable of attracting first-time investors without losing the seasoned ones. The artistic direction draws inspiration from the codes of construction and finance: a red inherited from brick, architectural shapes, a logo that symbolizes the collective, and 3D animations to embody yield and progression. Here, the brand becomes what it promises: an ally, an educator, and committed, a statutory player that opens real estate investment to everyone, brick by brick.
Credits
Executive Direction
Barthélémy Chalvet
Strategic Planning
Camille Perez
Creative Direction
Pierre Jeannelle
Art Direction
Claudia Carvalho
Copywriting
Victor Brami
Web Design
Claudia Carvalho, Tanguy Caruel
Web Development
Thomas Sanouiller, Alexis Prevost-Maynen
3D Design
Christophe Zidler
Motion design
Maël Masson
Illustration
Maëlle Dubois
Product design
Tony Lixivel
Project Management
Grégoire Dehem
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Mass market brands
Arts & Culture
Finance
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