Bruno was a lovely grandfather.
Today, it's a branding agency.

Bruno was a lovely grandfather.
Today, it's a branding agency.

Bruno was a lovely grandfather.
Today, it's a branding agency.

Informations

Vanishing lines and lines of code.

Patchwork offers workspaces of rare elegance, but their visual identity did not live up to the experience on site. The challenge was therefore to transcribe, in digital form, this impression of grandeur and beauty that one feels as soon as one pushes open the door of the spaces offered by the brand.
 We rethought their entire brand image - branding, design, website, UX and UI - to reveal the richness of their offer and assert a clear positioning. Patchwork does more than just rent workspaces: they design, furnish and offer tailor-made offices. We needed a platform that could match their standards, where reserving a space is as simple as it is attractive.
 The rebranding work is inspired by the interior architecture: rigorous Swiss typography, colors derived from the materials present in their premises (leather, wood, carpet, stone), and a fluid interface designed to maximize conversion. The user experience emphasizes space, light and clarity - everything that makes Patchwork unique. Here, the brand becomes a place in its own right: elegant, structured, inspiring.

Credits

Executive Direction

Barthélémy Chalvet

Creative Direction

Pierre Jeannelle

Art Direction

Tony Lixivel, Yoann Verzeletti

Copywriting

Victor Brami

Web Design

Tony Lixivel, Yoann Verzeletti

Web Development

Charles Boudrant, Théo Dos Santos

Motion design

Maël Masson

Project Management

Paul Mathieu-Colin

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Mass market brands

Arts & Culture

Finance

patchwork.co

Informations

Vanishing lines and lines of code.

Patchwork offers workspaces of rare elegance, but their visual identity did not live up to the experience on site. The challenge was therefore to transcribe, in digital form, this impression of grandeur and beauty that one feels as soon as one pushes open the door of the spaces offered by the brand.
 We rethought their entire brand image - branding, design, website, UX and UI - to reveal the richness of their offer and assert a clear positioning. Patchwork does more than just rent workspaces: they design, furnish and offer tailor-made offices. We needed a platform that could match their standards, where reserving a space is as simple as it is attractive.
 The rebranding work is inspired by the interior architecture: rigorous Swiss typography, colors derived from the materials present in their premises (leather, wood, carpet, stone), and a fluid interface designed to maximize conversion. The user experience emphasizes space, light and clarity - everything that makes Patchwork unique. Here, the brand becomes a place in its own right: elegant, structured, inspiring.

Credits

Executive Direction

Barthélémy Chalvet

Creative Direction

Pierre Jeannelle

Art Direction

Tony Lixivel, Yoann Verzeletti

Copywriting

Victor Brami

Web Design

Tony Lixivel, Yoann Verzeletti

Web Development

Charles Boudrant, Théo Dos Santos

Motion design

Maël Masson

Project Management

Paul Mathieu-Colin

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Mass market brands

Arts & Culture

Finance

patchwork.co

More projects

AIUC

The Artificial Intelligence Underwriting Company certifies and insures AI agents, enabling enterprises to adopt them with confidence. Bruno created a brand identity that embodies the rigour and authority of a standard set to shape the industry.

Rimowa x Pokemon 30 years anniversary

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.

Studios Ferber

Bringing a legendary place to life beyond its walls. Studios Ferber is one of France’s most legendary recording studios, welcoming artists from around the world since the 1970s. Bruno worked with the teams to create a brand identity capable of celebrating this cultural legacy while opening the studios up to new audiences and possibilities.

Elevo

Elevo is a talent management platform built around human relationships. Bruno designed its brand identity and website to express a calmer, more human vision of technology.

More projects

AIUC

The Artificial Intelligence Underwriting Company certifies and insures AI agents, enabling enterprises to adopt them with confidence. Bruno created a brand identity that embodies the rigour and authority of a standard set to shape the industry.

Rimowa x Pokemon 30 years anniversary

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.

Studios Ferber

Bringing a legendary place to life beyond its walls. Studios Ferber is one of France’s most legendary recording studios, welcoming artists from around the world since the 1970s. Bruno worked with the teams to create a brand identity capable of celebrating this cultural legacy while opening the studios up to new audiences and possibilities.

Elevo

Elevo is a talent management platform built around human relationships. Bruno designed its brand identity and website to express a calmer, more human vision of technology.

Cure 51

Cure51 is a French TechBio company determined to eradicate cancer by 2035. We created a strategic, visual, and verbal identity, along with a new website, to reflect their radical approach and bring together a global research community.

More projects

AIUC

The Artificial Intelligence Underwriting Company certifies and insures AI agents, enabling enterprises to adopt them with confidence. Bruno created a brand identity that embodies the rigour and authority of a standard set to shape the industry.

Rimowa x Pokemon 30 years anniversary

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.

Studios Ferber

Bringing a legendary place to life beyond its walls. Studios Ferber is one of France’s most legendary recording studios, welcoming artists from around the world since the 1970s. Bruno worked with the teams to create a brand identity capable of celebrating this cultural legacy while opening the studios up to new audiences and possibilities.

Elevo

Elevo is a talent management platform built around human relationships. Bruno designed its brand identity and website to express a calmer, more human vision of technology.

More projects

AIUC

The Artificial Intelligence Underwriting Company certifies and insures AI agents, enabling enterprises to adopt them with confidence. Bruno created a brand identity that embodies the rigour and authority of a standard set to shape the industry.

Rimowa x Pokemon 30 years anniversary

For Pokémon’s 30th anniversary, Rimowa wanted more than a simple collaboration. Bruno reinterpreted its iconic aluminium suitcase through the visual language of Pokémon, creating an object where both worlds feel naturally connected.

Studios Ferber

Bringing a legendary place to life beyond its walls. Studios Ferber is one of France’s most legendary recording studios, welcoming artists from around the world since the 1970s. Bruno worked with the teams to create a brand identity capable of celebrating this cultural legacy while opening the studios up to new audiences and possibilities.

Elevo

Elevo is a talent management platform built around human relationships. Bruno designed its brand identity and website to express a calmer, more human vision of technology.