Informations
Shares, a community investment platform, entrusted our agency with the task of creating a distinctive design that reflects their mission: to democratize online investing by making it accessible and engaging. We developed a subversive identity for them, at the crossroads of street art and emojis, creating a bold yet accessible visual universe. With the exception of blue, the palette used is primarily based on black and white, allowing the use of light and dark modes to represent the opening and closing of financial markets. This is complemented by warm, saturated secondary hues, bringing vitality and dynamism to the whole. Bold typography combined with colorful backgrounds refers to street poster campaigns and the impactful slogans presented on billboards. To accentuate the social networking aspect of the application, we developed a “wall of emojis” representing the investment environment and Shares' values, where users can follow their friends and public personalities to make the same investments as them. A social dimension creating a dynamic and unique visual style for the site, used by few players in the market.
Credits
Creative Direction
Barthélémy Chalvet
Art Direction
Matis Thiebaud, Lou Bontemps
Web Development
Alexis Prévost-Maynen
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Marques grand public
Arts & Culture
Finance
Testimonial
Informations
Shares, a community investment platform, entrusted our agency with the task of creating a distinctive design that reflects their mission: to democratize online investing by making it accessible and engaging. We developed a subversive identity for them, at the crossroads of street art and emojis, creating a bold yet accessible visual universe. With the exception of blue, the palette used is primarily based on black and white, allowing the use of light and dark modes to represent the opening and closing of financial markets. This is complemented by warm, saturated secondary hues, bringing vitality and dynamism to the whole. Bold typography combined with colorful backgrounds refers to street poster campaigns and the impactful slogans presented on billboards. To accentuate the social networking aspect of the application, we developed a “wall of emojis” representing the investment environment and Shares' values, where users can follow their friends and public personalities to make the same investments as them. A social dimension creating a dynamic and unique visual style for the site, used by few players in the market.
Credits
Creative Direction
Barthélémy Chalvet
Art Direction
Matis Thiebaud, Lou Bontemps
Web Development
Alexis Prévost-Maynen
Categories
Verbal Identity
Visual Identity
Marketing
Fashion & Beauty
Marques grand public
Arts & Culture
Finance
Testimonial
Strategic identity
Visual Identity
Verbal Identity
Digital
Development
Marketing
France
Europe
UK
Industry & Manufacturing
Professional Services
With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.
Strategic identity
Verbal Identity
Digital
France
Europe
Civic & Public Services
Professional Services
Education
Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.
Strategic identity
Visual Identity
Verbal Identity
Development
Digital
France
Europe
World
Finance
Real estate
Professional Services
La Première Brique makes real estate investment accessible to everyone from just €1. But their first identity, very community-driven and offbeat, didn’t match their ambition: to become a credible player in tech and finance, while staying approachable and educational.
Naming
Strategic identity
Verbal Identity
Visual Identity
Development
Digital
Marketing
France
World
UK
USA
Health
Arts & Culture
Marques grand public
Kotcha is a community-driven running app. From strategy and design to commercials, we crafted a unique brand blending AI and community into a truly innovative experience.
Strategic identity
Visual Identity
Verbal Identity
Digital
Development
Marketing
France
Europe
UK
Industry & Manufacturing
Professional Services
With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.
Strategic identity
Verbal Identity
Digital
France
Europe
Civic & Public Services
Professional Services
Education
Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.
Strategic identity
Visual Identity
Verbal Identity
Development
Digital
France
Europe
World
Finance
Real estate
Professional Services
La Première Brique makes real estate investment accessible to everyone from just €1. But their first identity, very community-driven and offbeat, didn’t match their ambition: to become a credible player in tech and finance, while staying approachable and educational.
Naming
Strategic identity
Verbal Identity
Visual Identity
Development
Digital
Marketing
France
World
UK
USA
Health
Arts & Culture
Marques grand public
Kotcha is a community-driven running app. From strategy and design to commercials, we crafted a unique brand blending AI and community into a truly innovative experience.
Strategic identity
Visual Identity
Verbal Identity
Digital
Development
Marketing
France
Europe
UK
Industry & Manufacturing
Professional Services
With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.
Strategic identity
Verbal Identity
Digital
France
Europe
Civic & Public Services
Professional Services
Education
Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.
Strategic identity
Visual Identity
Verbal Identity
Development
Digital
France
Europe
World
Finance
Real estate
Professional Services
La Première Brique makes real estate investment accessible to everyone from just €1. But their first identity, very community-driven and offbeat, didn’t match their ambition: to become a credible player in tech and finance, while staying approachable and educational.
Naming
Strategic identity
Verbal Identity
Visual Identity
Development
Digital
Marketing
France
World
UK
USA
Health
Arts & Culture
Marques grand public
Kotcha is a community-driven running app. From strategy and design to commercials, we crafted a unique brand blending AI and community into a truly innovative experience.
Strategic identity
Visual Identity
Verbal Identity
Digital
Development
Marketing
France
Europe
UK
Industry & Manufacturing
Professional Services
With its acoustic booths, Work With Island is shaping the new standard for workspaces. Simple. Modern. Universal. From brand strategy to e-commerce, including a full rebrand, the Bruno team crafted an identity inspired by both Bauhaus and mass-market references, while developing a graphic language all its own.
Strategic identity
Verbal Identity
Digital
France
Europe
Civic & Public Services
Professional Services
Education
Bruno carried out a complete rebranding of Ornikar, the companion for young people and their families on the road and in life. From art direction to product, including messaging, UX/UI, illustration and web, Ornikar has become a more mature, established brand while still speaking to the younger generation – the very one it has now become a reference for.
Strategic identity
Visual Identity
Verbal Identity
Development
Digital
France
Europe
World
Finance
Real estate
Professional Services
La Première Brique makes real estate investment accessible to everyone from just €1. But their first identity, very community-driven and offbeat, didn’t match their ambition: to become a credible player in tech and finance, while staying approachable and educational.
Naming
Strategic identity
Verbal Identity
Visual Identity
Development
Digital
Marketing
France
World
UK
USA
Health
Arts & Culture
Marques grand public
Kotcha is a community-driven running app. From strategy and design to commercials, we crafted a unique brand blending AI and community into a truly innovative experience.
Strategic identity
Visual Identity
Verbal Identity
Development
Digital
Marketing
France
Europe
Entertainment
Marques grand public
Health
We rethought the entire brand image of Patchwork - branding, design, website, UX and UI - to reveal the richness of its offer and assert a clear positioning. Patchwork does more than just rent workspaces: they design, furnish and offer tailor-made offices. We needed a platform that could match their standards, where reserving a space is as simple as it is attractive.
