Weglot, a website translation solution, called on our expertise to overhaul its visual identity and strengthen its international presence. We designed a vibrant, colorful identity around the theme of the prism, evocative of the idea of transparency, diffusion and emission. The logo and product illustrations emit dynamic rays of color, suggesting light and its speed as a metaphor for multilingual dissemination. Weglot's emblematic blue is enriched with warm nuances, creating shadows and depth. Micro-animations highlight the benefits of the solution. This new identity is used on all communication media, from social networks to large-format displays. A detailed brandbook guides teams in the creation of new elements, ensuring visual consistency and total immersion in the brand's universe. We ❤️ Weglot, and you?