Work With Island is a vision of freedom. In its earlier campaigns, a sense of creativity was already present, and above all, the idea that an office pod isn’t solely about work. This was the foundation of our strategic thinking: the workspace of tomorrow is a hybrid space, where individuality must have a place. The brand promise followed naturally: to let the personal flow into the workplace, without letting it get in the way of the actual work. Speaking directly to the end user, the employee, was a deliberate choice. In the end, they are the gateway to the real business target: business owners and office managers. To elevate the brand to the level of this promise, we anchored it in furniture culture. Work With Island should be the one that dresses the new standard for workspaces. Simple. Modern. Universal. In art direction, our teams drew both from the legacy of Bauhaus, founding school of “design for all”, and from the contemporary codes of mass-market brands. The result: a timeless, grounded logo inspired by everyday icons like Scotch or Tupperware, a palette of bold primary colours, and the world’s most recognisable typeface, chosen for its radical legibility. Playfulness steps in through the graphic language, built around the distinctive rounded form of Work With Island pods. This shape becomes a modular system that can be endlessly reimagined. As for copywriting, it had to carry the voice of leadership: a brand confident enough to lay its conviction on the table.