Informations

Powerful banking, for the ambitious.

South African entrepreneurs deserve a digital bank that reflects their image: accessible, innovative, and rooted in their history. The main challenge was to provide the transparency and independence lacking in a country where traditional banks remain opaque, and where professional online banks do not exist - until now. Zazu entrusted our agency with the mission of translating this balance. From the speech to the website, we designed a simple, clear graphic and editorial identity that oscillates between the modernity of online banks and the rich heritage of South African design. The logo evokes both a rising sun, a symbol of renewal, and a fan of cards, reflecting the bank's services. This design combines geometry and organic gestures to express the harmony between innovation and rootedness. Inspired by the avant-garde of the country's graphic scene in the 90s, we worked on a sober palette - patinated red, neutral tones - and a clean interface to highlight Zazu's technological grounding. Every support, from the site to the program of cards from local artists, affirms a proprietary branding. Zazu now embodies a unique synthesis of technology and culture.

Credits

Executive Direction

Barthélémy Chalvet

Creative Direction

Peter Jeannelle

Art Direction

Claudia Carvalho

Copywriting

Léa Texier

Web Design

Tony Lixivel, Yoann Verzeletti, Tanguy Caruel

Motion design

Maël Masson

Product design

Tony Lixivel

Project Management

Jewel Annerose

Art

Baptiste Boutin

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Marques grand public

Arts & Culture

Finance

Testimonial

Informations

Powerful banking, for the ambitious.

South African entrepreneurs deserve a digital bank that reflects their image: accessible, innovative, and rooted in their history. The main challenge was to provide the transparency and independence lacking in a country where traditional banks remain opaque, and where professional online banks do not exist - until now. Zazu entrusted our agency with the mission of translating this balance. From the speech to the website, we designed a simple, clear graphic and editorial identity that oscillates between the modernity of online banks and the rich heritage of South African design. The logo evokes both a rising sun, a symbol of renewal, and a fan of cards, reflecting the bank's services. This design combines geometry and organic gestures to express the harmony between innovation and rootedness. Inspired by the avant-garde of the country's graphic scene in the 90s, we worked on a sober palette - patinated red, neutral tones - and a clean interface to highlight Zazu's technological grounding. Every support, from the site to the program of cards from local artists, affirms a proprietary branding. Zazu now embodies a unique synthesis of technology and culture.

Credits

Executive Direction

Barthélémy Chalvet

Creative Direction

Peter Jeannelle

Art Direction

Claudia Carvalho

Copywriting

Léa Texier

Web Design

Tony Lixivel, Yoann Verzeletti, Tanguy Caruel

Motion design

Maël Masson

Product design

Tony Lixivel

Project Management

Jewel Annerose

Art

Baptiste Boutin

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Marques grand public

Arts & Culture

Finance

Testimonial

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