Informations

It all comes down to taste and color.

We’ve always wanted a space where we could talk about branding the way we do among ourselves: for hours, unfiltered, with no frills, and without cutting corners. That was the passion-driven argument. Then, Barthélémy wrote a LinkedIn post about French brands outsourcing their branding to foreign agencies. The comments exploded. Opinions clashed and overlapped. That reaction was our catalyst: we realized there was no space to openly discuss our industry and its challenges. Without holding back. Creating that space became essential.

Credits

Executive Direction

Barthélémy Chalvet, Léonard Chalvet, Pierre Jeannelle

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Marques grand public

Arts & Culture

Finance

Informations

It all comes down to taste and color.

We’ve always wanted a space where we could talk about branding the way we do among ourselves: for hours, unfiltered, with no frills, and without cutting corners. That was the passion-driven argument. Then, Barthélémy wrote a LinkedIn post about French brands outsourcing their branding to foreign agencies. The comments exploded. Opinions clashed and overlapped. That reaction was our catalyst: we realized there was no space to openly discuss our industry and its challenges. Without holding back. Creating that space became essential.

Credits

Executive Direction

Barthélémy Chalvet, Léonard Chalvet, Pierre Jeannelle

Categories

Verbal Identity

Visual Identity

Marketing

Fashion & Beauty

Marques grand public

Arts & Culture

Finance