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Logo of the branding agency Bruno

San Antonio

Logo de l'agence Bruno
Logo of the branding agency Bruno

San Antonio

Logo de l'agence Bruno

Projects

Services

  • Brand architecture

  • Brand positioning

  • Brand narrative

  • Logo & art direction

  • Brand applications

  • Brand guidelines

  • Tone of voice

  • Brand name

  • Tagline & key messages

  • UI/UX

  • Web design

  • Prototyping

  • TV & display ads

  • Brand launch

  • Billboard campaign

  • Photo shoot

  • Video shoot

  • Music & sound design

The history

Ortelli family archive: a grandfather and a child on a beach
Ortelli family archive: a walk with a dog on a country road
Ortelli family archive: a stroll along a marina
Ortelli family archive: a hike through the scrubland
Ortelli family archive: a grandfather and his grandson at a café terrace
Black-and-white archive photo of a man fishing, standing on a rock
Black-and-white archive photo of a dance in the 1950s
Ortelli family archive: swimming in a pool with a child

Bruno is the grandfather of our founders, Barthélémy and Léonard. An Italian immigrant, he built everything from scratch: his businesses, his family. It must be said that he was a man of great courage and an intense worker. Bruno didn’t wait for someone else to do things for him. Yet, his demands never prevented him from being profoundly human.

Ortelli family archive: a grandfather and a child on a beach
Ortelli family archive: a walk with a dog on a country road
Ortelli family archive: a stroll along a marina
Ortelli family archive: a hike through the scrubland
Ortelli family archive: a grandfather and his grandson at a café terrace
Black-and-white archive photo of a man fishing, standing on a rock
Black-and-white archive photo of a dance in the 1950s
Ortelli family archive: swimming in a pool with a child

Bruno is the grandfather of our founders, Barthélémy and Léonard. An Italian immigrant, he built everything from scratch: his businesses, his family. It must be said that he was a man of great courage and an intense worker. Bruno didn’t wait for someone else to do things for him. Yet, his demands never prevented him from being profoundly human.

Our offices

Other cities

FAQ

Branding agency in San Antonio

Why choose Bruno as a branding agency in San Antonio?

Because Bruno knows how to tell the story of a company with history without locking it in the past. Our strategists draw out the story through interviews, our copywriters give it a voice, our art directors a recognizable sign. One in-house team, from the first interview to the website. For a San Antonio company, it’s also a team only two hours behind.

How does a project between San Antonio and San Francisco work?

A project between San Antonio and San Francisco runs mostly over video, with Bruno’s team at 415 Mission St. Kickoff interviews, workshops and presentations are scheduled around your hours, two hours ahead of ours. Between meetings, you follow progress in shared files. There’s no Texas office, but a flight out remains an option for the key moments.

Does a branding agency handle the website too?

Not every branding agency builds websites, but Bruno designs and develops them in-house, right after the identity. The design and UX pick up the brand’s choices, then our developers build the site (web development). Bruno is also a Framer Expert. A site handed to a separate team tends to lose the brand by the second click.

Which Bruno projects went from brand to website?

Several Bruno projects run from strategy all the way to the screen. Ornikar got a full rebrand, from art direction to the product, through UX/UI and web. For Shares, the same team created the branding and guidelines, then launched the site. Le Studio, which runs shared workspaces, got guidelines as warm as its spaces.

What kind of brand works for a tourism or leisure business in San Antonio?

Bruno recommends a brand that works first where customers book, which usually means on a phone. In a city where the Alamo and the River Walk draw visitors all year, the experience matters as much as the logo. Since 2012, Bruno has worked with Xola, a booking platform for tourism and leisure, on an experience designed for phones, tablets, desktops and kiosks.

Does a brand need a strong symbol?

Not always, but Bruno looks for one when the company has a simple idea to carry. For Weglot, which translates websites into any language, the identity was built around a prism: light goes in as one color and comes out as many. A symbol works when it says the idea without a caption. If it needs explaining, it’s just a drawing.

How much time should you allow for a new brand?

At Bruno, a full brand takes three to five months on average to build; a website takes two to four months on its own. Those averages vary a lot with the starting point: a family business modernizing a brand everyone knows doesn’t move like a brand-new one. The number of decision-makers does the rest. The schedule is set stage by stage at kickoff.