Branding agency in Austin

Because Bruno writes your positioning before drawing anything, and keeps the same team all the way to the website. Strategists, art directors and developers are all on staff, never freelancers. For a fast-growing Austin company, that means telling your story once instead of to three vendors in a row. The people at your first meeting stay on the project to the end.

No, Bruno has no office in Austin: Texas projects are run by our San Francisco team at 415 Mission St. Austin is two hours ahead of California, which leaves most of the working day in common. Interviews and workshops happen over video. For a launch or a key presentation, the flight is a little over three hours.

A branding project starts with questions, not sketches. At Bruno, strategy always comes first: interviews with your leadership, your team and your customers, which produce a positioning, a narrative and a pitch people can say out loud. Verbal identity and visual identity follow. Designing before you know what to say means picking a logo on taste.

Bruno has worked with plenty of companies in the middle of a growth spurt. For Varsity, a European VC fund, the whole identity rests on one idea: founders think better with more than one perspective at their side. Qobra, which manages sales commissions, and Elevo, a talent management platform, each needed a B2B product people could grasp quickly. None of them is from Texas, and we’d rather say so.

Bruno’s advice is to sort out the positioning before the booth: at SXSW, every brand gets a few seconds in a hallway to make sense. We don’t have a SXSW project to show you, but the problem is a familiar one. You need a sentence the whole team can say, a spoken pitch, then an identity people recognize from across the room. The brand launch comes after.

Often, yes: a round changes the size of a company long before it changes the way it looks. Greenly refreshed its identity right after closing its round. With Qonto, it went the other way, and the rebrand came just before a €104 million raise. We won’t promise numbers. But the gap between a company and its image shows quickly, especially to the people it’s trying to hire.

From strategy to visual identity, a full branding project usually takes three to five months at Bruno. That number moves a lot depending on where you start: a young company with nothing yet doesn’t move at the same pace as an established brand that needs to evolve. The number of decision-makers matters too. For startups, a funding round or a launch date often sets the tempo.