Branding agency in Los Angeles

Because Bruno knows how to make a brand stand out in a crowded category, by finding what everyone else is leaving unsaid. Strategy, tone of voice, visuals and even ad shoots are handled in-house. For an LA company, it also means a team in your time zone, with nobody standing between you and the people doing the creative work.

Yes: Bruno has no office in LA, but the San Francisco team at 415 Mission St is only an hour and a half away by plane. Both cities run on Pacific time, so day-to-day work happens over video, during your hours. The moments that matter, like presenting creative directions, can happen at your place. We agree on that when we scope the project.

Branding starts long before the logo and goes much further. At Bruno, it covers positioning, how the brand writes and speaks, visual identity and, when needed, production of photos and films. The logo is the most visible part. It’s rarely the part that decides if a brand lasts ten years.

Bruno has worked on several consumer brands and campaigns. For Sumeria, Lydia’s bank account, the agency made the first campaign: short, absurd films. Jungl is a dating app for people who hate first dates, which says a lot about its tone. And Homebox talks about self-storage as a life moment, the one where everything you own seems to fit in a box.

Bruno looks for the point where both worlds meet, instead of stamping one logo onto the other. For Pokémon’s 30th anniversary, Rimowa wanted a collaboration that would make some noise, so the agency reinterpreted its aluminum suitcase through Pokémon’s visual language. In a city that lives on licensing and entertainment, the rule applies to any partnership. Neither brand should look like a guest.

Bruno starts by listing what everyone promises, then looks for what nobody dares to say. Where other running apps sold personal bests, Kotcha talked about people, and its logo of three swallows says so without a word. That kind of sidestep is found in strategy, rarely in a workshop about colors.

Allow three to five months on average for Bruno to deliver a full brand, from strategy to identity. If a campaign or shoots follow, add a brand launch, which takes another one to three months depending on scale. It all depends on where you start, how many people decide and what has to be ready on day one. A release date set in advance tends to help rather than hurt.