Graphic design agency in Philadelphia

Because Bruno treats typography as an identity tool in its own right, not a finishing touch. Its art directors, all on staff, work alongside its copywriters, so the words and the way they’re drawn get designed together. The agency has already worked with American brands and public institutions. You deal with the people designing, from first sketch to final guidelines.

Bruno runs Philadelphia projects from its San Francisco office, with Paris joining in for European brands. You review the routes with their designers on video, and mark up the files directly. Every route arrives already applied to your materials, from business card to homepage, so you can judge the real thing.

A graphic design project ends with a visual identity system and its user manual, which Bruno delivers as an online brand book. Inside are the logo and its versions, the type, the palette and examples on your own materials, plus the source files. Depending on the project, a website or digital tools come with it. Nothing that prints out at 150 pages.

In the US, Bruno redesigned the interface of the Alaska State Archives, the public body that keeps the state’s records, within the strict framework of a government agency, giving historical documents the spotlight. For Shares, the agency’s designers and developers created the branding and guidelines, then launched the website. One institution, one young brand, the same attention to detail.

Yes, and Bruno suggests it when the brand name is strong enough to carry the identity on its own. Robert Indiana’s LOVE shows that a well-composed word can become a sign people photograph and recognize. For a company, that takes a short name, carefully drawn letters and real discipline in how they’re used. If your name runs to fifteen letters, a symbol will help.

Bruno would point you to a freelancer for a one-off need, and to an agency once the identity has to live across lots of formats and several teams. In that case, you need strategy, art direction, motion and development in one place. At Bruno, all of those people are staff on the same team. And if your website comes next, the developer is already in the loop.

Bruno usually plans two to three months to create a graphic identity. Treat that as a ballpark: a strong name that already carries the identity shortens the exploration, while repositioning or a large approval group adds steps. With Philadelphia three hours ahead of San Francisco, your afternoons are wide open for working sessions with the team.