Paris

Rouen

London

San Francisco

Logo of the branding agency Bruno

New York

Logo de l'agence Bruno
Logo of the branding agency Bruno

New York

Logo de l'agence Bruno

Projects

Services

  • Brand architecture

  • Brand positioning

  • Brand narrative

  • Logo & art direction

  • Brand applications

  • Brand guidelines

  • Tone of voice

  • Brand name

  • Tagline & key messages

  • UI/UX

  • Web design

  • Prototyping

  • TV & display ads

  • Brand launch

  • Billboard campaign

  • Photo shoot

  • Video shoot

  • Music & sound design

The history

Ortelli family archive: a grandfather and a child on a beach
Ortelli family archive: a walk with a dog on a country road
Ortelli family archive: a stroll along a marina
Ortelli family archive: a hike through the scrubland
Ortelli family archive: a grandfather and his grandson at a café terrace
Black-and-white archive photo of a man fishing, standing on a rock
Black-and-white archive photo of a dance in the 1950s
Ortelli family archive: swimming in a pool with a child

Bruno is the grandfather of our founders, Barthélémy and Léonard. An Italian immigrant, he built everything from scratch: his businesses, his family. It must be said that he was a man of great courage and an intense worker. Bruno didn’t wait for someone else to do things for him. Yet, his demands never prevented him from being profoundly human.

Ortelli family archive: a grandfather and a child on a beach
Ortelli family archive: a walk with a dog on a country road
Ortelli family archive: a stroll along a marina
Ortelli family archive: a hike through the scrubland
Ortelli family archive: a grandfather and his grandson at a café terrace
Black-and-white archive photo of a man fishing, standing on a rock
Black-and-white archive photo of a dance in the 1950s
Ortelli family archive: swimming in a pool with a child

Bruno is the grandfather of our founders, Barthélémy and Léonard. An Italian immigrant, he built everything from scratch: his businesses, his family. It must be said that he was a man of great courage and an intense worker. Bruno didn’t wait for someone else to do things for him. Yet, his demands never prevented him from being profoundly human.

Our offices

Other cities

FAQ

Graphic design agency in New York

Why choose Bruno as your graphic design agency in New York?

Because Bruno designs identities that have to be understood in a second and then last for years. The team, around forty people in-house, brings strategy, art direction and development together, so nothing gets lost between suppliers. Routes are defended by the people who made them. A European brand landing in Manhattan often lacks someone who knows both sides of the Atlantic.

Does Bruno have an address in New York?

No, Bruno has no New York address: the agency works out of Paris, Rouen, London and San Francisco. Your projects are handled from San Francisco, which runs three hours behind you, and from Paris, which runs six ahead. So you won’t bump into our designers on the subway. You will see them at every presentation, on video, with their mockups.

Graphic design or brand design: what’s the difference?

Graphic design handles one specific request, a poster or a brochure, while brand design first decides what all those pieces should have in common. Bruno does both, starting from strategy to build the visual identity. The difference shows when another team picks up the work: with a system, they know what to do without asking.

Which brands has Bruno worked with?

Bruno rebranded Varsity, a European venture capital fund, around the idea that founders think better with good people around them. For Qobra, a sales commission platform, the job was to make clear a subject that involves sales, finance and HR all at once. Two B2B brands that had to earn the trust of very busy readers.

Which agency should a European luxury brand hire in New York?

For Bruno, the right agency is one that first understands why your house is recognized, before proposing anything. For Pokémon’s 30th anniversary, Rimowa didn’t want a character stuck on its suitcase, so the agency reinterpreted the object until the two worlds met. For Le Collectionist, the design stays elegant and discreet. On Madison Avenue, restraint gets noticed.

Which typeface should a brand use in both French and English?

Bruno picks a typeface that handles both languages without losing its character, with well-drawn accented capitals and spacing that allows for longer words. French usually takes up more room than English, so a tight New York layout can overflow fast in Paris. That’s why we test every template in both languages. A capital É makes an excellent judge.

How long does a new graphic identity take?

A graphic identity takes Bruno two to three months on average, from strategy to guidelines. That varies a lot between projects: adapting a European brand for American audiences moves faster than creating one, unless every decision has to clear two head offices. With New York, video calls slot easily into your morning, with Paris still at work.